Member Spotlight: Wild Eggs

Member Spotlight by [Wild Eggs]

Provide us with a brief summary of your business’ services

Wild Eggs is a breakfast, brunch and lunch restaurant. Every egg is cracked by hand and every plate is made that morning. We started in Louisville in 2007, and Columbus is our 20th restaurant, opening October 21 at 5912 Old Hamilton Rd in the Commons at Hamilton Quarter. Doors at 6:30 on weekdays, 7:00 on weekends, closing mid-afternoon. The hollandaise goes on the stove before most guests are awake. The cast iron cinnamon roll has been on the menu since the first day. We also cater. Tell us a headcount and a date and we’ll price the spread and route it to the kitchen closest to you, which for a lot of Chamber members will be how we meet.

Describe your company in three words

Nobody’s a stranger.

Share a recent project, client success, or example of your work in action.

Catering has been the growth story, and most of it is weekday work: offices, meetings, special occasions, team breakfasts. 


The newest piece is game day catering kits. Breakfast and brunch built for a crowd watching catching the game, ordered ahead, picked up or delivered. 


We also put an AI concierge on the website. Her name is Sunny. If you’re feeding thirty people on Friday, you tell her that and she prices the spread and gets it to the right kitchen, instead of you leaving a voicemail and waiting on a callback.

How do you stay engaged with trends that you see in your industry?

We read and respond to guest feedback daily. What guests ask for that we don’t have is usually more useful than what they compliment. Our chefs rotate specials around what’s genuinely good in a given season, which keeps the kitchen honest. And our operators talk constantly, so something that works in on location can be passed along to others.

If you had to start over from scratch, what’s the first thing you’d do differently?

Invest in technology earlier. We grew first and built the systems afterward, one restaurant at a time, and catching up cost more than getting it right would have. The tools you pick at five locations are the ones you live with at twenty.

What’s the best piece of advice you’ve received as a business owner?

Hire for warmth. You can teach anyone to plate a Benedict. You can’t teach someone to notice a table needs something before they ask.

What makes a successful partnership at your company?

Partners who bring us bad news early. A delay, a supply gap, a rough week, we can work with any of it while there’s still time to fix it. The same is true in reverse: our catering runs on a headcount and a date, and the clients we serve best are the ones who tell us both while it’s still easy. The rest is having a real person to call. Our best relationships are with people who pick up on a Saturday, and we try to be that partner in return.

What makes Columbus such a great place to do business?

Columbus eats breakfast out. That sounds small and it isn’t. It’s not true of every city this size, and it’s a real reason we’re here. This city also roots for its restaurants. People give a new place an honest first shot instead of waiting to see who else shows up. And we’re opening in the northeast corridor, where the offices and the growth are, which is a good place to be a restaurant that also feeds meetings.

What do you want people to remember about your business five years from now?

That we knew their order. Nobody hand-cracks an egg for a stranger. You do that for people you love. We don’t cook for strangers, we just cook for people we haven’t met yet. Five years out, we want regulars here with a table, a server, and a Sunday.

Social Media:
Facebook: https://www.facebook.com/WildEggsRestaurants/
LinkedIn: https://www.linkedin.com/company/wildeggs
Instagram: https://www.instagram.com/wildeggsrestaurants/?hl=en
Website: https://www.wildeggs.com/