Member Spotlight

Member Spotlight: Change 4 Growth

January 13th, 2021

Member Spotlight by Beth Thomas, CEO and Owner of Change 4 Growth

Provide us with a brief summary of your business’ services. 
At Change 4 Growth, our tagline is: Helping companies perform while they transform. And that is truly what we do. The past year has changed how so many organizations operate. Nearly all organizations had to transform in some way. At C4G, we identify opportunities and provide solutions. We continue to partner with many organizations, delivering with excellence while enabling our clients to thrive. Our key areas of expertise include organizational change management, professional training & development, culture alignment & engagement and leadership development.

At C4G, we help companies and organizations through that change effort. Utilizing our organizational change management capabilities and our transformational change platform ATLAS™, we were able to digitize our proven and successful templates. Everything you need at your fingertips as well as a fully integrated data engine that will give your executives real-time visibility and dashboards on how well your business is adapting and preparing for the change. Details on this tool can be found at

We focus on the people side of any change, whether it’s a technology implementation or initiative, a transformation of business processes or organizational structure, a merger or acquisition or anything that changes the way people work. Incorporated into that effort could be developing their leaders, training their staff, recruiting new associates for them, embarking on an employee engagement and experience effort for them, or a cultural alignment program.

We know that over 70% of organizational initiatives fail due to a lack of an effective change management or business readiness plan. A return on the investment organizations make in either technology or transformational efforts can be minimal when the people factor is left out of the equation. At Change 4 Growth, we help organizations become more effective – we help them perform while they’re transforming. We help them become Change Capable.

We have a recently launched Coach 4 Success program. We have organized an amazing collection of highly sought-after executives and coaches covering just about every industry and functional discipline. Coach 4 Success connects you directly with business leaders, C-suite executives, and experts who can give you customized and tailored consulting assistance, advice, and coaching. Details on the program and bios for our executives can be found at Coach 4 Success — Change 4 Growth.

Our Academy for Modern Professionals is excellent for quickly getting managers – whether new, potential, or existing – up to speed on how to lead their teams effectively. This is an accelerated program, so it doesn’t take managers or leaders away from their work too long, is cost effective and delivers real results.

As we conduct Employee Engagement surveys for our clients, we find lots of ways that organizations can greatly improve the Employee Experience. We know that engaged employees will give discretionary effort, often making the difference between being an organization with great forward motion and one that just gets by. We also know that engaged associates results in a much better client or customer experience. There is a direct connection.

The training development our Design Team produces is exceptional. Today, learning must be agile, engaging and sustainable. We are proud of the great work our team produces for our clients and their associates. We specialize in delivering interactive remote learning experiences, a critical deliverable due to the remote work environment.

All great transformations require project and program managers. We have a team known for keeping projects on time and on budget available to lead your initiatives today. They are scrum and waterfall capable, with proven results across many industries.

While organization effectiveness and organizational change management is what we are known for, a little-known fact about us is our staffing and recruiting team. As a consulting firm, we have a keen eye for great talent and since we recruit for our own projects, we can use those skills to recruit on behalf of clients as well. 

Tell us about your company’s mission and values.
We have a company motto: We lead with our values; we delight our customers, and we have fun.

Most everyone who knows us, knows we live our values as an organization. We are accountable to our clients to keep our word, to correct any missteps we may make, and to be responsive to and respectful of our customers and to each other.

We deliver with excellence for our clients and give back to our community. Supporting multiple charitable organizations throughout the year is a privilege and something we value.

What are the services you use the most (or are looking forward to using) from the Columbus Chamber?
We are very pleased to have the support of the Chamber and we are getting involved in many aspects of the Chamber – attending events, participating in specific Chamber sponsored groups and we are looking forward to volunteering in Chamber events. We are especially excited to be part of the Small Business Council within the Chamber, connecting and leading on behalf of other small businesses. We appreciate the collaboration and partnership they have demonstrated since our company has become a member.

How do you stay engaged with trends that you see in your industry?
Because Change 4 Growth works so closely with our clients, we are exposed to new ideas and trends as we help to implement new technologies or processes on their behalf.

We are active in industry groups and are active board members with multiple organizations. We identify needs and presents solutions. A great example of this was the creation of our Continewity offerings, tackling the challenges of most businesses due to COVID-19. See a full list of our offerings here .

What is your company culture like?
Seriously fun. We are serious about our work and work product. We just do not take ourselves too seriously. There is mutual respect within the organization and a true commitment to serving one another as we serve our clients. We are seriously fun! We have won “Best Places to Work” two years in a row, a clear indicator of a positive culture. Even through our remote working environment, we found ways to stay connected and support one another virtually.

What does it take to be a successful employee at your company?
Our company attracts bright, articulate employees who are servant leaders. Our consultants’ great desire is to see effective change in our client partner’s organizations. It is in the DNA of a C4G team member – that drive to perform at a high level on behalf of our clients, with a clear understanding that we are there to serve them and to produce measurable results.

We like to hire folks whose personal integrity drives everything they do. We do not want to micromanage anyone so a successful team member at C4G is self-managed and driven to deliver results for our clients.

What makes Columbus such a great place to do business?
Wow. Probably the people. From the largest companies to the smallest organizations, Columbus has great people leading them, great people operating within them and great people producing results for their customers. Technologically strong, with solid principles and many exciting products and solutions – that describes many companies and organizations in and around Columbus.

And Columbus has tremendous forward motion.

How do you achieve a work/life balance?
Probably by being mindful. If I am not mindful of that balance, and get out of balance, I cannot give my best to my company. I try to have regular times to get away, either to our lake house or the ocean and really, truly unplug. That recharges me and gives me a fresh perspective.

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