cbuzz: Keith Martinez, Plante Moran: 100 Years of Success, Advice for Aspiring CPAs, & Work-Life Balance

June 3rd, 2024

In his 20 years with Plante Moran, Keith Martinez has had the privilege to work with a variety of staff and clients and do something different each day – that’s what attracted him to this career. As the office managing partner in Columbus, Keith spends time mentoring staff and focusing on growth, strategy initiatives, and community involvement.

Keith also leads the firm’s Central Ohio higher education team, specializing in assurance and consulting services for public and private universities. Additionally, Keith works with middle-market or private equity-owned manufacturers, distributors, and construction companies.

Keith is a frequent speaker at Plante Moran’s Ohio Higher Education Industry Update and the Ohio Association of College and University Business Officers (OACUBO). Past topics Keith has spoken on include the new not-for-profit financial reporting model, net asset classification, and single audits.

Keith belongs to the AICPA, the Ohio Society of CPAs, the Michigan Association of CPAs, The Entrepreneurship Institute, the Association for Corporate Growth, CFMA of Central Ohio, and the Builders Exchange of Central Ohio. Keith is on the Board of Directors for the Columbus Chamber of Commerce as well as the Board of Directors for the Mount Carmel College of Nursing where he serves as Vice Chair. Keith received his B.A. in Accounting from Michigan State University.

Keith and his wife have their hands full with two young boys. Thanks to their interest, Keith is a master Lego builder.

Fun fact: All of Keith’s grandparents were blue collar, hard-working people. One of them immigrated to the United States when he was 16. They taught Keith to work hard and give his full effort in anything he does.

About the Plante Moran

Co-founder Frank Moran often referred to our firm as “a people firm disguised as an accounting firm.” Why? Because people are at the core of everything we do. 

You see, at Plante Moran, an engagement is much more than a professional transaction. It’s a personal experience where clients are confident we’re looking out for them, no matter their size, location, or what goals they’ve set. With our seamless service, recognized expertise, and personal approach to relationships, our clients have clarity and confidence, no matter what’s next. In our 100 years in business, we’ve grown to be one of the nation’s largest audit, tax, consulting, and wealth management firms. Our more than 3,800 professionals, with experience working in over 150 countries, are committed to exemplary client service every day and everywhere.

To learn more about Plante Moran, visit https://www.plantemoran.com/.

Tune in today as Keith Martinez, Partner of Plante Moran (Columbus), sits down with cbuzz host Mikaela Hunt to discuss: 100 Years of Success, Advice for Aspiring CPAs, & Work-Life Balance.

A note about cbuzz production: We are thrilled to be back recording episodes for our Central Ohio community. Stay tuned for new episodes, which will share the stories of some of our best and brightest Columbus Chamber members. Thank you to our listeners for their patience and understanding as we worked to establish a virtual recording setup. You can learn about Capital University here and learn more about cbuzz host Mikaela Hunt here.

Cbuzz is the Columbus Chamber of Commerce’s business-focused podcast and was named Best Business Podcast in 2019 by the Columbus Podcast Awards. The show is produced in partnership with Capital University and its students, and the show is hosted by Mikaela Hunt, brand journalist and storyteller.