Columbus NWSL 2028 to unveil team name, crest and colors on Monday, Dec. 7

Columbus NWSL to celebrate future of Club with supporters during free Fan Fest at ScottsMiracle-Gro Field on Saturday, Dec. 12

Columbus NWSL 2028 will unveil its team name, crest and colors on Monday, Dec. 7, kicking off a full week of celebratory events (Dec. 7 -12) with fans and the community capped by a free Fan Fest at ScottsMiracle-Gro Field on Saturday, Dec. 12.

Fueled by Columbus NWSL 2028’s commitment to elevating women’s sports and soccer fandom throughout Central Ohio and uniting and uplifting the community through the beautiful game, Club leadership engaged supporters and collected thousands of data points to create an identity – built for fans in partnership with fans – to reach this milestone. The emblems and colors that players, supporters and staff will champion when proudly representing Columbus on and off the pitch are also rooted in Central Ohio’s culture, growth, character and history.

“December 7 will be one of the most incredible days since Columbus NWSL 2028 was announced when we share the name, colors and crest with our supporters and this City,” said Haslam Sports Group Managing Partner Whitney Haslam Johnson. “Fan feedback was central throughout this extensive process. We heard from thousands of fans, and their input helped inspire an identity that is unique for our women’s team and embraces what makes Columbus and our community special. Our players and fans will wear the crest with pride when representing this City that continues to rise.”

The free Fan Fest on Dec. 12 will feature live music, opportunities to acquire team gear, elements showcasing Columbus’ vibrant arts and fashion scenes and a variety of family-friendly activities, as well as items and engagements exclusive to Founding Members. Supporters can secure free tickets to Fan Fest at ScottsMiracle-Gro Field now.

Columbus NWSL 2028’s name, crest and colors were crafted in collaboration with supporters for the City and based on the Club’s founding missions – a commitment to setting a new global standard across women’s sports; consistently contending for championships; creating exceptional memories for fans; and advancing Columbus through sports and meaningful community impact. They are unique to the professional women’s team and distinct from the Columbus Crew, while also embracing the long-standing legacy of soccer in Central Ohio. 

Before the franchise was officially awarded on April 21, Club leadership began extensive research to ensure the team’s identity embodied the spirit of Columbus. The Club toured Columbus to evaluate local landmarks, architecture, and neighborhoods, delved into its history, hosted conversations with local community leaders and more.

Fans attending the first celebration of the Club – Columbus NWSL 2028 Community Day on May 8 – were encouraged to provide their ideas for the name, colors, mascot and more, highlighted by the youngest soccer fans’ submissions via a kids activity sheet. In June, Columbus NWSL 2028 shared a fan survey with Founding Members and on social media to provide a new avenue for supporters worldwide to help influence the Club’s design focus and future.

The thousands of insights gained were complemented by discussions on vision and community impact with the Columbus NWSL Fan Council, an 11-person committee representing diverse expertise, backgrounds and sports experiences reflective of Columbus. The Club will continue to engage its supporters and Fan Council as it builds a memorable matchday atmosphere, new traditions and deep connections with the community.

Columbus NWSL contracted RARE Design to incorporate the supporters’ and Club’s aspirations in all brand elements. RARE has collaborated with sports teams across the globe in designing team marks for more than 25 years.

By becoming a Founding Member with a $28 deposit applied to future season tickets, fans unlock VIP status for future events; exclusive access to team personnel, gear and content; and guaranteed priority and pricing for tickets during the inaugural 2028 campaign.

More information detailing the team’s full slate of events from Dec. 7-12, including when team marks will be formally announced and all Fan Fest experiences, will be shared at a later date.