Bonfire Red Launches Gridiron Air Brand Platform, Redefining NFL Team Travel | Bonfire Red

Columbus-based studio delivers high-impact brand platform, digital tools, and custom content for the first airline dedicated to NFL teams

Columbus, OH — Designed with elite teams in mind, Gridiron Air is raising the bar for premium air travel across sports and business sectors. Initially created to support NFL players, coaches, and staff, the airline has expanded its reach to a broader roster of high-performance clients—from pro sports franchises to corporate leadership teams.

At the heart of the brand’s launch is Columbus-based creative studio Bonfire Red, the force behind the bold, end-to-end brand platform bringing Gridiron Air’s vision to life.

High-Impact Branding for High-Performance Travel

Gridiron Air isn’t just another charter option—it’s a reimagining of how professional teams move. By offering premium, team-tailored flights with a hyper-focus on safety, plus the logistics and hospitality to support it–the airline meets the exacting demands of NFL organizations.

To match that ambition, Bonfire Red crafted a brand platform that channels start-up energy with the expert guidance of seasoned leadership.. At its core is a custom logomark—an abstract red dart, always facing forward—capturing the directional momentum of both football and flight.

With strategy and identity in place, Bonfire Red extended the brand across the full experience:

• A bold, responsive website featuring angular visuals and cinematic air-to-air footage
• A custom mobile app with flight tracking, QR code check-ins, and in-flight meal customization
• Sales decks, including a custom presentation featured at the NFL Owners Meeting
• Signage, apparel, print collateral, and in-flight materials

Every moment was designed to elevate the journey, from first touch to wheels up.

Custom Content That Brings the Brand to Life

As a new player in the airline industry, Gridiron Air needed more than a bold brand—they needed visuals that captured their mission. Bonfire Red partnered with Columbus-based Sculler Creative to bring that story to life through powerful photography and video. From aircraft and crew to behind-the-scenes operations, we captured the precision, professionalism, and personality of the Gridiron experience.

These assets are now used across sales decks, internal tools, marketing materials, and social channels—building a consistent, compelling visual language for a growing brand.

For the in-flight safety video, Sculler Creative handled live-action production while Bonfire Red layered in custom illustrations and animation to elevate the story. These animated elements extend across the entire brand platform, adding energy and cohesion to digital experiences, motion graphics, and more.

“I continue to be amazed by your creativity and attention to detail. Bonfire has been a wonderful outlet for us.”

— John Hale, COO, Gridiron Air

Award-Winning Results

The brand is already earning recognition, taking home Best in Brand Identity at the 2024 CSCA Awards. It’s a testament to the collaboration, vision, and attention to detail that Bonfire Red brings to every partnership.

As NFL travel takes a bold new direction, Gridiron Air leads the way, with a brand platform built to fly. Explore the full story at bonfirered.com/gridironair.

Need a creative partner with championship-level hustle?

Contact hola@bonfirered.com

About Bonfire Red

Bonfire Red is an independent, full-service creative studio based in the heart of the Midwest.

We’re obsessed with storytelling—and the best kind happens outside, around a bonfire (hence the name). That passion fuels everything we do: building strategic brand platforms that move with your audience, spark connection, and ignite action. We bring brands to life through digital experiences, original content, and print—making every interaction unmistakably you. For more information about Bonfire Red, visit https://www.bonfirered.com or follow us on Instagram, Facebook and Linkedin.

Media Contact:

Joey Zornes, Head of Brand

joey@bonfirered.com | 614-738-1045