Member Spotlight: Uplancer Agency – A Digital Marketing Company

Member Spotlight by Uplancer Agency – A Digital Marketing Company

Provide us with a brief summary of your business’ services

Uplancer Agency is a Digital Marketing Company based in Columbus, Ohio. With clients across the world, Uplancer brings amazing digital solutions to life to create lead generation, a beautiful website experience, analytics, design, and brand strategy. Our services include: 

• Brand strategy / product launch marketing strategy 
• Digital media such as pay per click, content marketing, and banner advertising
• Traditional media such as print and outdoor 
• Web design and development 
• Enablement technology such as customer applications, eCommerce, and sales enablement tools 
• Data and analytics strategy 
• Search engine optimization
• Automation and AI

Most agencies stop once the work is launched. That’s where we actually begin! We measure ourselves in real dollars because spending your budget on a marketing campaign, a new website, paid media, or anything else must do one thing…work. We align ourselves with our clients to show how we achieve what we call Return on Marketing Spend. That means we hold ourselves accountable to the strategies we recommend and the results we achieve. Together with our clients, we are on a journey to improve the way companies work with their marketing partners.  

As marketers, we live at the intersection of Technology and Creativity to bring brilliant marketing strategies to life. And we believe in what we call “common sense solutions to complex problems.” Anything can be done… but can it be done well? Does it align with your corporate strategy? Are we simply spending money, or are we returning results? If you’re unsure about any of these answers with your current marketing team, it’s time to try Uplancer. 

We boil it down to three sentences: Hire Uplancer. Increase sales. Grow your business.

Tell us about your company’s mission and values

Someone on our team once said “these are complex problems….but there has to be a common sense solution.” We’ve stuck by it ever since. At our core, we are: 

• Relentless in uncovering the root cause of any issue and applying common sense logic
• Full of empathy and “heart.” We act in our client’s best interest.  
• We don’t shy away from conflict, because solving a problem requires it. 
• We are kind to each other and our clients. We believe there’s always room for more kindness in the world. 
• We don’t settle. Achieving great results or breaking previous records is great. We take a moment to celebrate, then say “OK, this is our new benchmark.”

What are the services you use the most (or are looking forward to using) from the Columbus Chamber?

Uplancer loves our Columbus community. We are part of it, and we want to help promote everything the Columbus Chamber has to offer. Paying it forward is important to us because we wouldn’t be here without the help of others. We enjoy attending networking events (we were past speakers at the CRLC), meeting our neighbors, and collaborating to help each other. We believe that all of us are better than none of us, and are proud members of the Columbus Chamber to help achieve that vision.

How do you stay engaged with trends that you see in your industry?

Our team of brand strategists, developers, and designers are students of their profession. Uplancer team members attend professional development conferences, are members of multiple networking groups, and are scouring the world for new ideas and information that help us keep abreast of the latest developments in design, development, and technology. It is our job to solve our client’s problems, and we do so by constantly evaluating the state of digital marketing today, participating in thought leadership conversations, and keeping our ears open for what’s new.

We believe in the idea of doing what’s right for our clients, so just because there’s something new out there doesn’t require a race to be the first. Rather, we look at our client’s business and make recommendations based on what is right for them. Sometimes that means taking a slow approach. Other times it means we’re racing to implement a new technology. But we only do so if it’s the right thing to do with a clearly identified ROI.

What is your company culture like?

We see our client’s problems as our own. And when our client’s win, we win.

Most client’s describe Uplancer as a refreshing alternative to the “normal” digital marketing agency. That comes from an internal culture we zealously practice every day. As a service based organization, we understand our role in our client’s lives is to solve their problems. And we embrace that.

What does it take to be a successful employee at your company?

When we hire new employees, we look for one thing: listening. You have two ears and one mouth, and we 100% believe it should be used in that order. A successful Uplancer employee is one who demonstrates exceptional listening skills, engaging with empathy to see their client’s problem as their own, and coming up with a solution that balances common sense and real results.

What makes Columbus such a great place to do business?

We love living and working in Columbus because of the diversity. From the people to the economy, you can find everything you love through a comfortable, Midwest experience. The talent pool is exceptional, and with a central location, we have access to everything we need. Columbus is a very business-friendly environment with an active networking culture. And of course, we love the food! Columbus has vibrant cultural, dining, and entertainment options with community-oriented neighborhoods that make it a great place to live, work, and play!

Social Media:
Facebook: https://www.facebook.com/uplanceragency
LinkedIn: https://www.linkedin.com/company/uplancer-agency/
Website: https://www.uplancer.agency/