Member Insights

Futurety | The top five SEO myths to leave behind in 2023

March 28th, 2023

Marketing and website optimization strategies are constantly evolving in order to maximize returns and profit. In order to make these changes, companies look at how customers are adapting and acquiring their information. 

Recently, many customers prefer the availability and accessibility of online shopping. With a click of a button, customers are able to purchase and find information instantly. Creating an urgency for companies to direct customers to their websites from search engines like Google. 

This means understanding the search engine optimization (SEO) landscape is essential in creating effective websites and driving traffic. Therefore it is important to find the best information that is relevant and avoid practices that are outdated.

How to spot SEO myths

Every SEO update from Google means countless hours of researching and re-assessing your ads, websites, keywords, and strategy. Common strategies become outdated as Google’s algorithm prioritizes different rankings within their systems. For someone who just entered the SEO world, it is important to understand the outdated methodology to avoid unsuccessful landing pages and websites.

So let’s debunk the top SEO myths that you should avoid.

1) SEO does not affect my business

Creating a landing page involves a lot of work, research, and time. It can be very tedious and frustrating. This is especially true if you don’t see any improvements to the traffic and engagement with the site.

Unfortunately, SEO is not a one-and-done solution. You can not expect long-lasting results based if you aren’t keeping your website relevant. And you should definitely not expect any improvements to your marketing efforts if you ignore SEO completely.  Sadly, the only solution for successful SEO rankings is with time, research and commitment. 

2) Keyword research is not helpful

Online traffic largely depends on what users are searching for on Google. This is why having a list of carefully selected keywords is immensely important for both the SEO ranking of your website and successful engagement.

For example, if you forgot to include an essential keyword within your site, you could end up losing the majority of your traffic and impressions. Or on the other end of the spectrum, you could have unwanted traffic if you include irrelevant keywords.

It is important to have your keywords relevant to your website’s purpose and to your targeted audience.

3) Posting content consistently lands you at the top of SERPs

A largely miss interpreted belief is new content means more visitors to your site. Unfortunately, this is an SEO myth. If your goal is to get more traffic to your website. Then you should focus on improving your SEO rankings to get more exposure. 

This does not mean you shouldn’t update and create new content for your business, but do it in a meaningful way. 

4) You have to have a large budget in order to have great results

As a company, your goal is to reach out to as many potential clients as possible. Often times this means spending thousands of dollars on online advertising. However, that is not always the case.

Finding the right budget is challenging when building an online advertisement. Especially if you are a small company competing against the multi-billion dollar industry giants.

This is why having a large budget may not always be as effective and profitable. Instead of spending thousands on advertising to a broad audience, focus on what is best for your company.

Find out the purpose of your campaign objective and target the audiences that matter. Then, adjust your SEO strategy and websites accordingly so you rank higher at a cheaper cost!

5) Website optimization does not affect my ranking on search engines

This is an SEO myth we see often. There is a common misconception that creating a great advertisement is the only way to bring users to your website. PPC and SEO do work together, but one does not entirely affect the other. Unfortunately, even with a great ad, Google considers the relevance of the website an important indicator in SERPs ranking.

Creating a descriptive, complete and visually appealing website is a great way to improve your Google Ranking. Not to mention, optimized content on your site could grant you the featured snippet or position zero spot.

Also, without appealing aesthetics and optimizations within your website, there is little chance the user will stay or interact with your site.

Why SEO is Important to your business

While you can drive paid traffic to your website, the majority will be organic search. Therefore understanding SEO and optimizing your strategy is essential in rankings and traffic. A great website also allows your users to interact with your business. And users will be more likely to purchase your product!

At Futurety Digital, we understand the importance of SEO and website optimization. Having a high SERP ranking saves companies a lot of money and greatly benefits their business.

Don’t be fooled by SEO myths and avoid making mistakes that could greatly impact your SEO strategy.