Serif Creative, a Columbus-Based Underdog, Secures Prestigious Gig with Rapsodo Baseball to Capture Shohei Ohtani in Action

Columbus, OH – June, 2024 – Serif Creative, a creative powerhouse nestled in Columbus, Ohio, has once again stepped onto the national stage with its latest undertaking. The boutique video production company was handpicked by Rapsodo Baseball, a renowned leader in sports analytics, to spearhead a large-scale video project featuring the legendary Shohei Ohtani.

In a whirlwind of creativity and dedication, Serif Creative orchestrated a production of epic proportions, marshaling over 40 talented individuals to converge in Phoenix, AZ, for the shoot. Despite the daunting challenge of less than three weeks to plan and execute the project, the Serif team rose to the occasion with passion and precision.

This multifaceted production encompassed a video shoot, photo shoot, and formal interview sessions, all meticulously executed within a tight timeline of only 90 minutes. Not content with merely meeting expectations, Serif Creative went above and beyond, constructing a scaled-down replica of a baseball field on-site, complete with the authentic, certified dirt used in many Major League stadiums.

“I get confidence from knowing that we did every single thing that we could to be prepared,” said Creative Director of Serif Creative, Sal Marandino. “There was nothing more that we could have done, so when he was there, it was a matter of flipping a switch and saying ‘let’s do it.'”

The resulting footage and imagery offer a captivating glimpse into the world of Shohei Ohtani, capturing his raw talent, magnetic charisma, and unwavering dedication to the game. Serif Creative’s deft touch and commitment to excellence have produced a

masterpiece that is sure to captivate audiences worldwide. The commercial premiered during the Dodgers vs the Yankees game on Sunday night baseball on June 9, 2024.

“We saw this as an opportunity to showcase our ingenuity and dedication to our craft,” remarked DC Joseph, Founder and CEO of Serif Creative. “From recreating the ambiance of a professional ballpark to capturing every nuanced detail of Ohtani’s brilliance, every aspect of this project was a labor of love for our team.”

“This project could not have happened without the incredible team that was assembled to execute the client’s vision,” emphasized Justin Howell, Serif Creative’s General Manager. “The talented team brought in from all over the country combined with the trust and collaboration from Rapsodo Baseball is what really allowed this project to be a complete home run.”

Serif Creative’s meteoric rise serves as a testament to the boundless potential of independent content studios and reaffirms Columbus, Ohio’s status as a burgeoning hub of creativity and innovation.

For more information about Rapsodo Baseball and the Shohei Ohtani “Play On” campaign, visit https://rapsodo.com/pages/shohei-plays-on-with-rapsodo

For more information about Serif Creative and its services, visit www.serifcreative.com or contact Justin Howell, GM.

About Serif Creative:
Serif Creative is a boutique video production company based in Columbus, Ohio, specializing in capturing compelling stories with authenticity and flair. Led by a team of passionate creatives, Serif Creative prides itself on delivering exceptional results that exceed expectations. From concept to execution, they approach each project with a blend of innovation, craftsmanship, and unwavering dedication.