ColumbUS WINS

Win Bigger. ‍Sell Stronger. Compete Smarter.

Whether you’re a rookie or a rainmaker, a CEO or a sales leader, our live group training will supercharge your sales execution. You’ll learn to avoid the transactional traps holding you back from igniting your performance, growing your income, and elevating your career.

We are accepting registrations for our May cohort.

Seating is limited. Register today and bring a friend for free.

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You’re not alone.

Buyers have changed, and most salespeople don’t know how to respond.

Can you relate?

  • Do your buyers schedule meetings but cancel at the last minute, show up late, or, worse, ghost you entirely?
  • Do your buyers lack commitment, hide their true concerns, and make it hard to understand what they value?
  • Do your buyers always seem to focus on price, seek multiple quotes, and expect free advice without intending to buy?
  • Do your buyers set unrealistic expectations, make unreasonable demands, and undervalue your commitment to them?
  • Do your buyers dismiss your expertise, side-step your questions, or string you along after they decide not to buy?
  • Are you tired of sales training that sounds the same, feels insincere, promotes manipulative tactics, and contradicts your core values?

Only 16 spots left

Register before April 20th

Your registration includes two participants. Bring a colleague, partner, or friend at no extra charge!

2-for-1 Member Pricing

$2000

Member Registration

2-for-1 Non-Member Pricing

$2750

Non-Member Registration

We are here to help you

Escape the Transactional Trap.

You don’t have to adopt the accepted status quo of our craft. Together, we can do better. Together we can …

01

Leave behind outdated, success-limiting concepts like BANT, Solution Selling, The Challenger Sale, MEDDIC, and Winning By Design

02

Close deals in a way that feels natural and stress-free, without relying on aggressive or manipulative sales tactics

03

Engage your decision-maker and sell more consistently, forecast more accurately, and compete more successfully

04

Increase your buyer’s commitment by managing tension, framing better questions, and guiding them to change

05

Shift from transactional selling to growth multiplying, work with your buyer as a team member—deliver value to the entire buying center

06

Refine your approach, eliminate hidden transactional cues, and multiply your impact as an expert and trusted advisor

Let’s talk perks

Get the Full WINS Experience.

Here are the 8 most popular program benefits

20 Hours of In-Person Training

Join 10 live career-changing sessions for you and a guest, including multiple team breakouts.

Detailed Exercise Workbook

Use our exercises to build a tailored playbook to sustain your immediate and long-term success.

AI-Accelerated Coaching

Use AI to accelerate the adoption and delivery of meaningful success metrics.

Bonus Video Lessons

Take your training to the next level with extra video lessons available 24/7 for an entire year

24/7 Access to Sessions for a Full Year

Revisit live session recordings with written summaries on demand.

$750 Discount for Chamber Members

Expand your network and grow your business with experts on your side.

Free for a Friend

Bring a friend to shadow for free. Consider each other your accountability partners.

Professional Certifications

Demonstrate and share your commitment to being an elite top performer with WINS badges

Your Sales, Powered by WINS™

Over the last decade, the WINS Model™ has been proven by more than 27,000 elite top performers from over 100 industries, representing 11 million+ hours of fieldwork. It’s a practical, actionable, data-driven methodology capable of scaling your career and your organization with the highest probability of success from the very first session.

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Meet the Author Instructor

James Rores

During the first 15 years of his career, James was a top producer or sales leader for eight venture-backed companies, contributed to five exits, and burned out on the last day of his best year. After hiring a coach and learning to align the core values of sales and servant leadership, James would commit the rest of his career to sharing those lessons with as many sales and customer-facing professionals as possible. Today, his lessons are shared through the WINS Model™ and the unique experiences of more than 27,000 graduates from over 7500 organizations worldwide.

Learn More

Testimonials

You’re in Good Company

See what past graduates have to say.

“If you’re fundamentally a “builder” personality like me, it’s likely that you both struggle with the not-easily-boxed marketing and sales process, and also don’t invest the learning time it deserves as the above-all-else nucleus of your business. James is someone who has done a lot of selling, who understands the practice deeply, and most importantly, can teach it in a way that anyone can comprehend and incorporate. Highly recommend.”
Eric Whitney
“Around our office, the phrase “use the Rores’ method” is shorthand for “Your job isn’t to pitch! It’s to ask better questions, get to the pain, and figure out whether you can provide value or not.” James has helped all of us to think more clearly about what it means to truly partner with the companies and executives we serve and how to start those partnerships from the very first conversation.”
Juli Anne Patty
“I have personally, and radically, changed my approach to engaging prospects to focus on WINS. This week, I sent over 1,100 custom correspondences to Healthcare prospects describing a $1/2 Billion medicare problem. This is part 1 of a 12 week campaign building awareness and describing our impact. We’re already engaged with 3 C-Suite contacts about ways to help them avoid this costly penalty. If 80% of forecast discussions focus on what they sell instead of problems they solve, [James’] WINS and ECHO approach are sure to improve their performance.”
Jeff Hafer
“James met with our entire sales team and presented several excellent tools to help us overcome and change our current process. Since that time, we have expanded the use of James’ coaching to include monthly training modules and coaching calls for both the outside sales team, inside sales team and the sales management team. During our partnership with James, Boon Edam has enjoyed 3 consecutive years of record sales and profit growth. I would strongly recommend the use of his coaching and training program!”
Greg Schreiber
“James’ expertise in the WINS Model has been nothing short of transformative, leading to significant improvements in a remarkably short time. What stands out most, however, is James’ commitment to a servant leadership style. His dedication to identifying and implementing the best solutions for potential clients is not just admirable, but also highly effective, as evidenced by the noticeable enhancement in my client interactions.”
Mike Walrod
“James’ WINS model is a win-win approach to sales that you don’t often hear about. The WINS model aligns directly with my style of getting to know and connect with people to support their needs, but with an actionable and repeatable template that I was missing. Now I have the tools to dig deeper with questions and to gain clarity on how/if my business can best serve others. I’ll be implementing my learnings with our go to market and upcoming launch.”
Anastasia S. Tarpeh-Ellis

Proof in Numbers

What does success look like?

We followed 476 students of the WINS Model™ over two years. Together, they generated $1.35 billion in new pipeline opportunities and $350 million in new revenue. That’s an average of $736,000 per salesperson, with top performers exceeding $2 million, for an annualized

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FAQS

Frequently Asked Questions

Find quick answers to your most important questions. We are here to help.

Frequently Asked Questions

*All curriculum is subject to change from session to session. If you are interested in participating or have someone on your team that you would like to apply, please contact Mallory Roth at 614-221-1321.