cbuzz: Doug Joseph, Serif Creative: The power of storytelling

Filmmaking is all about telling a story, and knowing the best way to connect with your audience is key when it comes to being a successful storyteller.

In the latest episode of cbuzz, Doug Joseph takes us through his not-so-typical career of developing indie films, traveling around the globe to take on various filmmaking roles and a leap into the world of entrepreneurship.

Founder and CEO of Serif Creative, a creative agency that works with clients like Genesis Healthcare, Quicken Loans and Abbott, Joseph learned the art of telling stories while growing up in his grandmother’s biker bar, an experience that led him to the realization that community is at the root of storytelling.

“Community is one of the world’s most valuable resources…if you don’t have somebody’s attention, you cannot build trust,” said Joseph.

Jospeh sits down with cbuzz host Mikaela Hunt to discuss how his creative and entrepreneurial skill sets have joined together on this week’s episode of cbuzz.

cbuzz is created in partnership with Capital University and the students of its Audio Engineering Society. Read more about the partnership here.