How to Leverage IT to Communicate / Market to Your Clients

In most organizations today, there is a disconnect between information technology and marketing. It is imperative to have alignment and clarity between your Information Technology department and Marketing department.  Typically, the relationship tends to be more tactical in nature.  In order to most effectively leverage all aspects of technology, it is important to create a strategic plan between IT and Marketing. During this session, you will learn the importance of aligning marketing and technology and how to leverage all aspects of technology to better communicate and market to clients.  After this webinar, you will be equipped with the knowledge and tools to begin this collaboration. Key webinar takeaways:
  • Understand how the technology works
  • Use of real-time technology
  • Improving web presence
  • Communication / marketing strategy

Published on:
March 14, 2014

Presenters: John Hrusovsky, Partner, QSI (Quick Solutions, Inc.) and Casey Cramer, Senior Marketing Manager, QSI (Quick Solutions, Inc.)


In most organizations today, there is a disconnect between information technology and marketing. It is...

Marketing & Communications  

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