Webinars

Get Smart with Our Learning On-Demand Opportunities

As a business leader, you’ve got to be in the know to stay ahead of your competition. We’ve got you covered. The Columbus Chamber’s Smart Edge Webinar Series provides consistent, easy access to educational opportunities for members—by members. Browse our webinars on-demand below. Or view our event calendar for upcoming webinars.

The Smart Edge Webinar Series is made possible with support from our Signature Partners at Commerce National Bank, Anthem Blue Cross Blue Shield, CareWorks, CareWorks Consultants and the City of Columbus.

Latest Episodes

Federal Tax Update
December 2, 2014

Federal Tax Update

December 2, 2014

Presenters: Review the significant federal tax developments during 2014 for businesses and individuals, including a look...

Review the significant federal tax developments during 2014 for businesses and individuals, including a look at new tax legislation, regulations, court cases and IRS administrative pronouncements. Will also review year-end tax planning ideas. Key webinar takeaways: Significant changes in tax rules for businesses and individuals and some tax planning ideas. Presented by: Mark Cobetto, Tax Shareholder, Schneider Downs About our webinars: The Columbus Chamber is proud to host the Smart Edge Professional Development Webinar Series in 2014. Our monthly webinars provide consistent, easy access educational opportunities for members—by members. Watch for them every second Tuesday at 10 a.m. Each lasts 30-45 minutes. You can also watch past webinars on demand.

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IT Strategies for Small- to Mid-Sized Companies
November 21, 2014

IT Strategies for Small- to Mid-Sized Companies

November 21, 2014

Presenters: Your business needs to be agile and able to adapt to new technology quickly and...

Your business needs to be agile and able to adapt to new technology quickly and easily. Key takeaways: In this webinar we will learn how to:

  • work with your Internet Service Provider to ensure quality services
  • implement a regular occurring hardware and software upgrade schedules
  • back up your corporate data
  • the importance of data security for your organization
Presented by: Robert W. Wade, President, JCC Hosting, LLC About our webinars: The Columbus Chamber is proud to host the Smart Edge Professional Development Webinar Series in 2014. Our monthly webinars provide consistent, easy access educational opportunities for members—by members. Watch for them every second Tuesday at 10 a.m. Each lasts 30-45 minutes. You can also watch past webinars on demand.

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Workers’ Comp Changes and Updates: What you need to know for 2015
October 23, 2014

Workers’ Comp Changes and Updates: What you need to know for 2015

October 23, 2014

Presenters: This webinar will cover important changes to dates and deadlines for the upcoming policy year,...

This webinar will cover important changes to dates and deadlines for the upcoming policy year, 2015. Additionally, different program options, such as group rating and group retrospective rating, will be discussed in detail so employers can make educated business decisions for their workers' comp policy. Presented by: Kristen Troesch, Program Manager, CareWorks Consultants, Inc.  and Melony Bryant, Minority & Small Business Advocate, Department of Strategic Direction, Ohio Bureau of Workers' Compensation About our webinars: The Columbus Chamber is proud to host the Smart Edge Professional Development Webinar Series in 2014. Our monthly webinars provide consistent, easy access educational opportunities for members—by members. Watch for them every second Tuesday at 10 a.m. Each lasts 30-45 minutes. You can also watch past webinars on demand.

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Custom Web Solutions, creating more efficient workflows to save time and money
October 14, 2014

Custom Web Solutions, creating more efficient workflows to save time and money

October 14, 2014

Presenters: How Custom Web Solutions can create efficiencies in your work flow enabling a more productive...

How Custom Web Solutions can create efficiencies in your work flow enabling a more productive work force. We will explore Intranets, Web Portals, Sales Tools, CRM (customer relationship management) and CMS (content management system) solutions. At m2 marketing, we consider ourselves Professional Problem Solvers that can heal points of pain within your business processes. Key takeaways: By streamlining your workflow through a Custom Web Solution, you can save time and money while adding productivity to your business. Presented by: Chad Lusher, m2 Marketing About our webinars: The Columbus Chamber is proud to host the Smart Edge Professional Development Webinar Series in 2014. Our monthly webinars provide consistent, easy access educational opportunities for members—by members. Watch for them every second Tuesday at 10 a.m. Each lasts 30-45 minutes. You can also watch past webinars on demand.

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How to Be a Good Legal Consumer
September 9, 2014

How to Be a Good Legal Consumer

September 9, 2014

Presenters: All businesses can agree — the less money spent on lawyers and lawsuits, the better....

All businesses can agree -- the less money spent on lawyers and lawsuits, the better. Time, money, and energy spent on legal issues are resources taken away from the company's mission. But finding the right formula for minimizing resources spent on legal issues is easier said than done. This webinar will give businesses of all sizes tools for knowing when to call, whom to call, and how much you should be spending.

Key webinar takeaways:
  1. When do you need to consult counsel?
  2. How do you choose a lawyer for a particular issue?
  3. How do you know what you should be spending on legal services and how do you manage it with a lawyer?
Presented by: William A. Nolan, Office Managing Partner, Barnes & Thornburg LLP. Nolan's experience includes being a contributing writer for The Metropreneur and serving on the panel for the Ohio State Bar Association business litigation program. About our webinars: The Columbus Chamber is proud to host the Smart Edge Professional Development Webinar Series in 2014. Our monthly webinars provide consistent, easy access educational opportunities for members—by members. Watch for them every second Tuesday at 10 a.m. Each lasts 30-45 minutes. You can also watch past webinars on demand.

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The Power of Women’s Networks
August 13, 2014

The Power of Women’s Networks

August 13, 2014

Presenters: Women’s business networks are flourishing within corporations, communities and across the globe. These networks have grown...

Women's business networks are flourishing within corporations, communities and across the globe. These networks have grown out of the need for businesses and communities to be more inclusive of women as leaders and the critical need for women to support each other. This webinar will share the qualities of an effective women's network and how these organizations can be used more effectively to advance individuals and entire organizations and communities. Key takeaways:

  1. Learn about the existence and growth of women's networks in Central Ohio
  2. Learn best practices for running effective women's networks and corporate employee resource groups
  3. Understand how these organizations can contribute to the advancement of women and the bottom line of businesses
Presenter: TaKeysha Sheppard Cheney is the founder, CEO & publisher of The Women's Book, a media company she created to connect businesswomen to resources to advance their careers, communities and lifestyles. It shares news, events, women's organizations, corporate initiatives, and profiles of inspiring women in business in print, online, and through social media and events that bring The Women's Book to life. Cheney works regularly with corporate and community leaders to help develop and promote programming designed to raise the profile and engage businesswomen and those who support their success. She has spoken to a variety of corporate women's groups and professional associations about the value of networking and women's business networks such as Nationwide Insurance, the National Association of Women in Construction and the Institute for Women's Leadership.

About our webinars:

The Columbus Chamber is proud to host the Smart Edge Professional Development Webinar Series in 2014. Our monthly webinars provide consistent, easy access educational opportunities for members—by members. Watch for them every second Tuesday at 10 a.m. Each lasts 30-45 minutes. You can also watch past webinars on demand.

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Effective Tradeshow Marketing – You Can Make a Difference!
July 8, 2014

Effective Tradeshow Marketing – You Can Make a Difference!

July 8, 2014

Presenters: Now, more than ever, your trade show marketing program must generate sales and profits. Effective Tradeshow...

Now, more than ever, your trade show marketing program must generate sales and profits. Effective Tradeshow Marketing helps you get results by revealing the essential aspects of a successful trade show program. From setting measurable objectives, to exhibit design, to effectively staffing your booth, we'll discuss practical ways to make your exhibiting more effective! Key webinar takeaways:

  • How to create more effective objectives
  • Designing your exhibit for maximum impact and functionality
  • How your objectives dictate your exhibit needs
  • How to select booth staffers who will get more leads and better represent your company
  • The 6-step process to successful booth staffing
  • How to take leads field sales reps will follow up
Presented by: Jeanette Armbrust, CEO, Skyline Exhibits of Central Ohio Jeanette Armbrust has been speaking on effective trade show marketing for over 6 years at seminars, webinars and other events . She has conducted many trainings for companies and associations around the Central Ohio region. About our webinars: The Columbus Chamber is proud to host the Smart Edge Professional Development Webinar Series in 2014. Our monthly webinars provide consistent, easy access educational opportunities for members—by members. Watch for them every second Tuesday at 10 a.m. Each lasts 30-45 minutes. You can also watch past webinars on demand.

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What’s Wrong With Your Website? Why Your Website May Not Be Converting Visitors into Customers
June 11, 2014

What’s Wrong With Your Website? Why Your Website May Not Be Converting Visitors into Customers

June 11, 2014

Presenters: In this webinar we will dissect the website design and development process, as it should...

In this webinar we will dissect the website design and development process, as it should be in order to insure your new website has everything it needs to perform by attracting new visitors and converting them into customers when they arrive.

Key webinar takeaways include:

  • What hinders a site from performing?
  • What you need to know about web design?

Presented by:

Alaina Shearer, Principal and Chief Digital Strategist, Cement Marketing

Alaina has experience holding workshops for more than seven years consistently for Cement Marketing, Experience Columbus and the Columbus AMA.

About our webinars:

The Columbus Chamber is proud to host the Smart Edge Professional Development Webinar Series in 2014. Our monthly webinars provide consistent, easy access educational opportunities for members—by members. Watch for them every second Tuesday at 10 a.m. Each lasts 30-45 minutes. You can also watch past webinars on demand.

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Columbus Chamber Small Business Panel Webinar
April 9, 2014

Columbus Chamber Small Business Panel Webinar

April 9, 2014

Presenters: In this webinar, a panel will discuss the challenges and opportunities of Columbus Region small...

In this webinar, a panel will discuss the challenges and opportunities of Columbus Region small businesses, covering topics such as resources available to help these businesses prosper. Panel members include:

  • Darla King, Small Business Council Chair, KING Business Interiors, Inc.
  • Otto Beatty, Small Business Council member, E.E. Ward Moving and Storage
  • Somers Martin, Business Development Director, Columbus Chamber (Moderator)
About our webinars: The Columbus Chamber is proud to host the Smart Edge Professional Development Webinar Series in 2014. Our monthly webinars provide consistent, easy access educational opportunities for members—by members. Watch for them every second Tuesday at 10 a.m. Each lasts 30-45 minutes. You can also watch past webinars on demand.

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How to Leverage IT to Communicate / Market to Your Clients
March 14, 2014

How to Leverage IT to Communicate / Market to Your Clients

March 14, 2014

Presenters: In most organizations today, there is a disconnect between information technology and marketing. It is...

In most organizations today, there is a disconnect between information technology and marketing. It is imperative to have alignment and clarity between your Information Technology department and Marketing department.  Typically, the relationship tends to be more tactical in nature.  In order to most effectively leverage all aspects of technology, it is important to create a strategic plan between IT and Marketing. During this session, you will learn the importance of aligning marketing and technology and how to leverage all aspects of technology to better communicate and market to clients.  After this webinar, you will be equipped with the knowledge and tools to begin this collaboration. Key webinar takeaways:

  • Understand how the technology works
  • Use of real-time technology
  • Improving web presence
  • Communication / marketing strategy

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How to Avoid the Threat of a Data Breach
February 12, 2014

How to Avoid the Threat of a Data Breach

February 12, 2014

Presenters: In this webinar Patrick Murphy, Heartland Payment Systems Senior Director of Business Development will discuss...

In this webinar Patrick Murphy, Heartland Payment Systems Senior Director of Business Development will discuss the data threats that are on the rise and targeting businesses of all types, in addition to proper security tools including firewalls, antivirus software and secure measures that a business owner must take to reduce their exposure to risk.

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Retirement Plans In Focus: 5 Suggestions for Plan Sponsors from a Plan Auditor Perspective
January 15, 2014

Retirement Plans In Focus: 5 Suggestions for Plan Sponsors from a Plan Auditor Perspective

January 15, 2014

Presenters: This webinar focuses on the top five problem areas that we typically note during our...

This webinar focuses on the top five problem areas that we typically note during our performance of financial statement audits of employee benefit plans and how organizations can address and avoid them.  The target audience is benefits/HR professionals, corporate controllers, as well as any other personnel that have fiduciary responsibility regarding their organization's benefit plan offerings.

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The Best Defense for a Pending Talent Shortage? A Great Offense
January 6, 2014

The Best Defense for a Pending Talent Shortage? A Great Offense

January 6, 2014

Presenters: A solid summer intern might bring value to your company over the summer, but a...

A solid summer intern might bring value to your company over the summer, but a solid and intentional internship program will deepen, and widen your company's talent pool, for when you need it most.

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How to Eliminate Problems without Creating New Ones
November 12, 2013

How to Eliminate Problems without Creating New Ones

November 12, 2013

Presenters: In this webinar you'll learn how to handle terminating problem employees, how to analyze potential risks and liabilities, what to consider before you make a decision to fire and what good documentation for firing looks like.

When faced with the difficult situation of terminating a troublesome employee, there are many things to take into consideration, both legal and non-legal. Julie M. Young, Esq., of Worley Law, LLC. shares insights on how to successfully navigate this process.

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Engaged Employees: Boosting careers and company profits at the same time
September 10, 2013

Engaged Employees: Boosting careers and company profits at the same time

September 10, 2013

Presenters: Learn a few sure-fire, easy-to-implement ways of not only increasing employee engagement but also your bottom line.

Engaging Employees is the key to driving profits, increasing sales and impacting customer engagement. Your company and managers have a big role to play when it comes to your engaged employees.

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How to Create Content that Drives Business
August 13, 2013

How to Create Content that Drives Business

August 13, 2013

Presenters: You will learn to understand where to focus your marketing efforts online, develop an online presence that reaches more customers and increases exposure to prospects, and build a effective, measurable content marketing machine.

Learn how to leverage content marketing to drive traffic, build trust, earn customers and create incredible value for your business through a stronger online presence.

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Using Search Marketing to Find New Customers and Grow Your Business
July 9, 2013

Using Search Marketing to Find New Customers and Grow Your Business

July 9, 2013

Presenters: SEO, PPC, retargeting, shopping feeds, and local listings – is this all Greek to you? These tools are powerful, practical ways to attract new customers, clients, or patients. Learn the lingo, the advantages and how search marketing can help your business grow and thrive.

One of the fastest-growing digital marketing agencies in Central Ohio. Adept's clients include businesses, both small and large, that put a prioritization on both profitable growth and measurable return on investment.

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Is Your Business Ready for a Mobile World?
June 11, 2013

Is Your Business Ready for a Mobile World?

June 11, 2013

Presenters: Find out about where mobile is today and walk through a checklist of options and opportunities that can help you decide how you can use this channel for optimal returns.

Mobile is powerful, and it is everywhere. Smartphones are the place where up to 55 percent of all emails are read today. Is your website designed to be viewable on any screen and function on all devices?

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Intellectual Property Strategies for Small Businesses
May 14, 2013

Intellectual Property Strategies for Small Businesses

May 14, 2013

Presenters: Tune into this webinar to understand how to “issue spot” intellectual property that already likely exists within their business and how to effectively (and cost-effectively) protect this property.

All businesses have intellectual property, some just choose not to protect it. The ability to identify and distinguish between patents, trademarks, trade secrets and copyright is often overlooked, yet adds important precaution in protecting your business.

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Municipal Tax Reform Will Help Your Business
March 25, 2013

Municipal Tax Reform Will Help Your Business

March 25, 2013

Presenters: This free webinar discusses key points of the municipal tax uniformity reform and House Bill 5.

House Bill 5 establishes a uniform municipal income tax system with one set of rules and regulations. This would apply to all Ohio cities imposing business and individual income taxes and would translate to a simpler, predictable and more uniform municipal tax system.

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Healthcare Reform
March 21, 2013

Healthcare Reform

March 21, 2013

Presenters: In this free webinar, John McCarthy of the Ohio Medicaid Office discusses the potential impact of Medicaid on your business.

Hear about the expansion of Medicaid and key details to understanding the intricacies and impact healthcare has on the growth of our state's businesses and economy as a whole.

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Build Resilience – Thriving in Changing Times
March 12, 2013

Build Resilience – Thriving in Changing Times

March 12, 2013

Presenters: Maureen Metcalf's compelling message includes exploring the benefits of resilience and its four key components. Maureen has an extensive background in leadership innovation and organizational transformation.

For the past several years, Maureen has spoken at many leadership forums and events on various leadership and organizational topics.

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HIRE4IMPACT: The Process Of Successful Hiring
February 12, 2013

HIRE4IMPACT: The Process Of Successful Hiring

February 12, 2013

Presenters: In this webinar, you will learn how to increase employee productivity, create a culture of loyalty, build candidate profiles that attract the best applicants and how to stop hiring the wrong people.

VisionSpark partners with companies to improve their talent selection and development process. They do this through assessing the current team and determine the engagement levels of the employees. In this webinar, you will learn how to:

  • Increase employee productivity
  • Create a culture of loyalty
  • Build candidate profiles that attract the best applicants
  • Stop hiring the wrong people

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Finding the Best Workers’ Compensation Savings Plan for Your Business
January 16, 2013

Finding the Best Workers’ Compensation Savings Plan for Your Business

January 16, 2013

Presenters: Workers' compensation costs are among the largest costs of running a business. In recent years, the number and complexity of cost-saving programs have increased.

This makes it harder for employers to understand which program is the best fit for them. CareWorks Consultants, the Chamber's workers' compensation partner, will provide an overview of the various workers' compensation savings programs, including available discounts, eligibility requirements and “stacking” opportunities.

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Online Reputation Management: Make this Digital Resolution Count
January 8, 2013

Online Reputation Management: Make this Digital Resolution Count

January 8, 2013

Presenters: In this webinar, learn tips and tricks to manage your online presence and reputation. With a sound strategy, you can increase visits to your site and your business locations.

Review sites can increase your online visibility and send prospects and customers to your business, but feedback from customers is not always positive, which can have a negative impact.

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Leadership Lessons to Drive Change
December 11, 2012

Leadership Lessons to Drive Change

December 11, 2012

Presenters: In his 20-plus years with the company, Tom Feeney has been instrumental in establishing Columbus-based Safelite AutoGlass® as a national and well-known brand. Upon being named president and CEO in 2008, he introduced a new vision for Safelite® supported by two core principles: People First and Customer Delight. His commitment to the company, its people and its customers has led to significant growth, reaching $1.1 billion in sales in 2011 with 10,000 employees.

Safelite CEO Tom Feeney shares the lessons he has learned while embarking on the company's transformation toward becoming the natural choice for auto glass. In this webinar, Feeney discusses:

  • How to make employees feel valued
  • Getting executives and managers to buy into cultural change
  • Defining goals to drive change

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The Social Media Hot List
November 14, 2012

The Social Media Hot List

November 14, 2012

Presenters: Kelly Kinzer Malone outlines an effective social media plan for businesses of all sizes on this free webinar for Chamber members.

Pinterest, Instagram and Google+ are bright, shiny social media darlings, but are they for you and your business? Find out what's trending in social media, how other businesses are using these tools and if you should be jumping on or cautiously watching.

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How Small Businesses Can Collaborate for Success
October 9, 2012

How Small Businesses Can Collaborate for Success

October 9, 2012

Presenters: You've written your business plan, surveyed your audience and performed your SWOT analysis. You know what your small business needs to survive and thrive. So how can you afford NOT to look at collaborative strategies for success?

Through this webinar you will discover:

  • How to identify strengths in the marketplace that may compliment your weaknesses.
  • What resources are available to small business owners in Columbus.
  • Where relationships can contribute to higher efficiency for you and greater value for strategic alliances.
  • Why young professionals/up and coming talent are vital to your business model now and in the future.

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Understanding Electricity Deregulation and How It Can Impact Your Business’ Bottom Line
October 1, 2012

Understanding Electricity Deregulation and How It Can Impact Your Business’ Bottom Line

October 1, 2012

Presenters: In this challenging economic environment, all businesses are seeking ways to save money and conserve...

In this challenging economic environment, all businesses are seeking ways to save money and conserve their financial assets. AEP Energy, the Chamber's new electric generation savings partner, provides an overview of Ohio's deregulated electricity market and how your business can save money.

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Analyzing Your Web Presence to Boost Your Business
September 11, 2012

Analyzing Your Web Presence to Boost Your Business

September 11, 2012

Presenters: In this webinar we'll talk traffic, time spent, event tracking and generating and sharing reporting within your organization, both conceptually and in practice.

Spending time with your Web analytics is critical to uncovering data points and trends that will inform actionable insights for your business.

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How to Think Like a Reporter and Get Media Buzz for your Business
August 14, 2012

How to Think Like a Reporter and Get Media Buzz for your Business

August 14, 2012

Presenters: Lisa Arledge Powell of MediaSource and Brian Lindamood and Mark Williams of the Dispatch Media Group give their tips and tricks to help you gain valuable media coverage for your business in this free webinar.

Media coverage can get people talking about your business, drive traffic and boost sales. Reporters are flooded with pitches and story ideas, though, so how can you get noticed?

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Full Circle Interactive Marketing: Website, Social, Search, Email and Ads
July 10, 2012

Full Circle Interactive Marketing: Website, Social, Search, Email and Ads

July 10, 2012

Presenters: This presentation explores digital tools and tactics to help decision-makers understand which of these will best support their marketing and advertising strategies.

Take a round-trip journey of the current tools used in digital marketing to drive brand awareness, lead generation, sales and connections with current and potential customers.

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Let Your Culture Inspire Your Brand
June 12, 2012

Let Your Culture Inspire Your Brand

June 12, 2012

Presenters: In this webinar, we will help you explore your company's culture and its impact on your brand.

The stories of the success and sustainability of Zappos and Southwest airlines support that company culture is a determining factor in the authenticity of your brand.

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The Human Age-Attracting and Retaining Talent for Small Business
May 8, 2012

The Human Age-Attracting and Retaining Talent for Small Business

May 8, 2012

Presenters: An employer's means of attracting and retaining good talent will be its key competitive differentiator in the future. Learn more in this interesting webinar.

In today's economy, the job market is more competitive than ever. Employers are struggling between available talent and the talent they need. They can no longer afford idle hands or mis-hires.

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General Financing Options for Small and Emerging Businesses
April 10, 2012

General Financing Options for Small and Emerging Businesses

April 10, 2012

Presenters: In this webinar, you will learn the importance of developing a solid business plan with tips on how to create that plan and how to leverage it.

Available financing options for small businesses and how those options can be used to raise capital will be reviewed.

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Is it Time to Transform Your Marketing Plan?
March 13, 2012

Is it Time to Transform Your Marketing Plan?

March 13, 2012

Presenters: Eight Critical Tweaks to Help Change the Way You See Your Plan to Help Change...

Eight Critical Tweaks to Help Change the Way You See Your Plan to Help Change the Results You Get

In this age of “getting it right,” both small and large organizations can spend hours in time, money and human capital creating and re-creating its marketing strategy. The Marketing Action Plan (MAP) is a company's roadmap to success.

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Leading: Be Your B.E.S.T.
February 14, 2012

Leading: Be Your B.E.S.T.

February 14, 2012

Presenters: In this webinar, you will learn practical tips to help you continuously grow as a leader.

Dr. Hicks' compelling message includes the premise that as a leader only your B.E.S.T. is good enough.

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Achieving Success with an Advisory Board
January 10, 2012

Achieving Success with an Advisory Board

January 10, 2012

Presenters: This webinar will show you how to make use of the knowledge and expertise of...

This webinar will show you how to make use of the knowledge and expertise of those within your company and why doing so will spell success.

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