Think beyond “more and better marketing” to grow your business

Columbus Chamber
The Columbus Chamber provides connections, resources and solutions that help small businesses and Fortune 500 enterprises grow Central Ohio's economy.

By Justin Spring, co-founder, Adept Marketing

H. Igor Ansof (aka the “father of strategic management”) wrote in 1957 that “just to retain its relative position, a business firm must go through continuous growth and change. To improve its position, it must grow and change at least twice as fast as that.”

The question then is how do businesses, with limited time, resources and capital, change at least twice as fast as the competition to support unrivaled growth?

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