By Justin Spring, co-founder, Adept Marketing
H. Igor Ansof (aka the “father of strategic management”) wrote in 1957 that “just to retain its relative position, a business firm must go through continuous growth and change. To improve its position, it must grow and change at least twice as fast as that.”
The question then is how do businesses, with limited time, resources and capital, change at least twice as fast as the competition to support unrivaled growth?
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