cbuzz: Bill Troy, Civilis Marketing: Shifting the focus to relationships

August 14th, 2019

Bill Troy wears many hats. He is an Inc. 500 CEO, has helped to start two businesses, the author of CLICKSAND and an advocate for authentic, relationship-driven online marketing techniques.

How does Bill manage to juggle so many moving parts? He delegates and does so efficiently and effectively.

“It’s about figuring out what you’re really good at and what you’re not good at and finding people to do the things you are not good at,” said Bill.

Bill walks Mikaela through his entrepreneurial journey – one that involves building two companies that have each paved new respective paths in their industries and emphasizes his excitement for what’s to come in the local business community.

“We’re bringing in creative, driven people because of the companies we have here in Columbus,” said Bill, whose research company conducts work in Hollywood.

Civilis Marketing, one of Bill’s companies, focuses on civilized online marketing to build real long-term relationships online rather than through coercion. Their focus is about building trust.

“I didn’t like where things were going,” said Bill. “Relationships are going to be more important in the future.”

Tune in to the latest episode of cbuzz to learn more about Bill Troy, his journey as a two-time entrepreneur and how his company – Civilis Marketing – is changing the digital marketing industry.

cbuzz is created in partnership with Capital University and the students of its Audio Engineering Society. Read more about the partnership here

Come out and celebrate with the Columbus Podcast Awards August 25, 2019 from 6 PM to 8 PM at the Gateway film Center! The awards show will highlight and celebrate some of your favorite Podcasts in Columbus Ohio. This will be a family friendly, free event so come out and support! You can register for free tickets to the awards show at www.columbuspodcastawards.com