Kathryn Dougherty, MBA, is the founder of Spritz Beverages Co, a start-up that manufactures and markets a line of deliciously flavored, softly sparkling tea infusions. Like any delicious household recipe, the idea for Spritz began years ago in Kathryn’s very own kitchen. She and her friends were training for an Ironman competition and wanted a dinner party drink that was fun and bubbly like a sparkling cocktail, but healthy and hydrating like an antioxidant-rich tea. Recognizing a gap in the market for non-alcoholic drink alternatives, especially those that appeal to women and female athletes, Kathryn began experimenting with different flavor combinations. After a powerful response from friends and family, she partnered with a flavorhouse to develop her first line of professionally-formulated, shelf-stable beverages for women. The first two products launched in Q1 of 2020, and expanded to a four-SKU product line in August of 2020.
To learn more about Spritz Beverage Co, visit spritztea.com.
Tune in today as Kathryn sits down with cbuzz host Mikaela Hunt to talk about entrepreneurship and female empowerment while creating Spritz Tea.
A note about cbuzz production: We are thrilled to be back recording episodes for our Central Ohio community. Stay tuned for new episodes, which will share the stories of some of our best and brightest Columbus Chamber members. Thank you to our listeners for their patience and understanding as we worked to establish a virtual recording setup. You can learn about Capital University here and learn more about cbuzzhost Mikaela Hunt here.
Cbuzz is the Columbus Chamber of Commerce’s business-focused podcast and was named Best Business Podcast in 2019 by the Columbus Podcast Awards. The show is produced in partnership with Capital University and its students, and the show is hosted by Mikaela Hunt, brand journalist and storyteller.