December 4, 2019 – Columbus, OH – New brand work created by Fechtor Advertising for the Central Ohio Area Agency on Aging (COAAA) was just released as families began gathering for the holidays this year.
The client’s charge to Fechtor was to help raise awareness of COAAA, a Franklin County-based social services agency, as the region’s most effective resource for helping people navigate the issues of aging and living with disabilities. Since 1974, COAAA has planned, funded, and delivered services that help older adults and individuals with disabilities remain safe and independent in their homes, assisting with daily living activities like homemaking, transportation, home delivered meals, and personal care.
Strategy and creative created by Fechtor pay off the new brand positioning, “Working to keep the real you, you.”
“We know that every aging adult has certain character traits or ways they interact with others that uniquely define their individuality. The things that make them who they are. We started there,” said Agency founder, Stephen Fechtor. “COAAA works to help them maintain that uniqueness, spirit and sense of self.” Showing the everyday routines of the people who receive COAAA’s services appeals to both service recipients and caregivers.
Fechtor collaborated with media partner, Kindred Strategy, to reach COAAA’s audience in eight central Ohio counties via television, radio, and digital media. Mike Edwards of Columbus area production company The 5 Stones Group established the warm, inviting look of the older adults’ environments. See the campaign here.
About Fector Advertising: Established in 2003, Fechtor Advertising works with clients like Donatos, the City of Dublin, Installed Building Products (IBP), KEMBA Financial Credit Union, The OSU Veterinary Medical Center, S-E-A, and the Vorys law firm. For more information about Fechtor Advertising, please contact Stephen Fechtor at firstname.lastname@example.org; M: (614) 804-3993 or O: (614) 222-1055.