Member Spotlight

Member Spotlight: Driven to Succeed

July 14th, 2022

Member Spotlight by Driven to Succeed

Provide us with a brief summary of your business’ services

Driven to Succeed helps brands grow and people thrive. Our global market research division helps Fortune 500 companies and leading brands deliver insightful market research and brainstorming ideation in a fun, memorable way that leads to increased sales, profit, and share. Said simply, we lead mind and heart-opening conversations with people to help clients discover insights and ideas that can unlock business growth.

We’ve worked across multiple B2B and B2C industries including but not limited to Consumer Packaged Goods, Healthcare, Food and Beverage, Financial Services, Automotive, Retail, Technology, and more. Kristin Harper, our CEO, built her career at Procter & Gamble, The Hershey Company, and Cardinal Health, and led global iconic brands including Crest®, Oral-B®, and Hershey’s KISSES®.

People are at the core of every successful business, and our leadership division provides speaking, training, and consulting to align business strategy and human capital to accelerate performance. Kristin Harper and the Expert Collective are trusted thought partners with deeply rooted corporate and multi-functional experience in Marketing, HR, and Diversity, Equity & Inclusion. We provide speaking, training, and management consulting on leadership, emotional intelligence, and DE&I.

Tell us about your company’s mission and values

Our higher purpose is to make people’s lives better by solving consumer, customer, and organizational challenges, and realizing new opportunities that lead to more sales, profit, market share, and greater employee performance and engagement for our clients.

What are the services you use the most (or are looking forward to using) from the Columbus Chamber?

We look forward to participating in Chamber events to network, engage in the mutual exchange of ideas, and determine how we can be of service to others in the Central Ohio business community.

How do you stay engaged with trends that you see in your industry?

Inspiration and sparks of innovation can come from anywhere, which is why we stay engaged with trends through industry and thought leader publications, newsletters, and conferences within and outside of our industries. Plus, our diverse clientele provides first-hand insights on trends, opportunities, and innovative approaches.

What is your company culture like?

Our company culture is optimistic, harmonious, and client-outcomes obsessed. We’re trusted thought partners who listen attentively, deliver consistently, and care about the business impact long after the project is done.

Driven to Succeed is a fast-growing business enterprise that has scaled from a solopreneur to a team of 25 in less than a year and a half. We’re powered by seasoned leaders who are leaner and more agile, with first-hand experience driving results at Fortune 50 companies. Clients love that fact that we’ve walked a mile in their shoes. We quickly learn their business, speak their language, and are committed to enabling stronger business results while helping clients shine in the process. Plus, our certification as a WBENC and NMSDC-certified woman minority business enterprise helps our clients meet their diverse spend goals.

What makes Columbus such a great place to do business?

As a native of Columbus who has been blessed to live in other states and travel the world, Columbus is a great place to do business because of its diversity. We’re at the epicenter of industry, higher education, and government which enables diversity of thought. The demographics and experiences of our citizens are diverse, making this a great place for recruit and retain talent. And the cost of living and geographic access is unmatched.

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