No matter how large or small your business is, and what industry you’re in, the success of your organization starts with people. Attracting and retaining talent is a matter of great interest and concern for companies of all types and sizes, and it can certainly be a challenge. Things can get especially competitive if you need workers with specialized skill sets that are in relatively high demand.

What attracts great talent to an organization? Businesses wonder how to attract employees with the skills and work ethics they need, to get things done, but bringing in top tier talent is about more than just pay rates and benefits packages. There are a variety of factors, some of them relatively subtle, that affect whether the people you need will want to work for your company.

Become Well Known In Your Industry

To really attract the best of the best, you want working for you to be somebody’s dream job. Think of Google, where many aspiring software engineers dream of working someday. People will go to extraordinary lengths to try to get noticed and hired by those kinds of companies. If you want people who are willing to give it their all for you, you need some degree of industry recognition.

There are a number of ways that you can do this. Blogging and content marketing can work well for many types of companies. For others, social media engagement is worth its weight in gold. Put out press releases, blog consistently, and get noticed. Make sure the world hears your voice, and great employees will come to you.

Demonstrate Your Awesome Employee Culture

A good workplace culture can be a make-or-break factor in whether someone wants to work for you. If your LinkedIn, Facebook, and other social media pages reflect a supportive, fun, yet productive workplace environment, you can create an image for yourself of a place that’s fantastic to work for.

Offer Better Than Average Compensation & Benefits

Culture and brand recognition are important in how to attract employees, but so are the less exciting matters of pay and benefit packages. If your pay isn’t competitive, you’ll have trouble attracting talent. When you do, you’re at risk of losing them to someone else with a bigger pocketbook. Along with a good salary, you can also give yourself a competitive advantage by offering superior benefits like child care, vacation time, and unlimited sick leave. If you can offer annual bonuses, that’s even better.

Approach The People You Want Working For You

You don’t always have to wait for people to come to you. You can approach your ͞dream employees.͟It’s not uncommon at all for people to receive job offers they didn’t ask for, and sometimes, they’ll pursue it. If you can offer them a better salary, a better work-life balance, or other benefits over their old job, they may very well decide to come on board.

Get Connected With Great Talent Through Our Workforce Team

At the Columbus Chamber of Commerce, we created our Workforce team to help local businesses get connected with world-class talent. Our research team can bring you valuable information, like salary ranges and benefits, to help you compete to attract the best employees in your field. We can work with you to make your company an irresistible workplace. Contact us today to find out more about what we can do for your business.