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GREENCREST Welcomes Dancor Solutions CEO, Don Fronk, to Podcast Discussing Employee Engagement Tips and Strategies

September 15th, 2022

Columbus, OH (September 9, 2022) — In GREENCREST’s latest episode of the Ignite Your Business® Podcast, host Kelly Borth talks with Dan Fronk, co-founder and CEO of Dancor Solutions about ways businesses can engage and retain employees in today’s changing workplaces.

Fronk shares tips on engaging and communicating with employees through gaming and other technologies, warning signs of lack of engagement, and actions business owners can take right now to improve employee engagement and satisfaction.

Fronk shares that employees want more than a paycheck; they want to feel their jobs have a higher purpose. “The younger generation coming out of college these days have experienced a lot,” Fronk said, “and going through that, I think they want to put themselves out there where they feel appreciated and purposeful.” He said that it comes down to communicating company values. “It’s just like when you’re advertising to a customer. Where do you meet them, how do you meet them? You have to find a way to make sure you are communicating to everybody, so everyone understands the mission and the vision.”

The Ignite Your Business® Podcast is a resource for business owners, entrepreneurs, CEOs and other industry leaders looking for a way to exchange ideas and learn from other highly respected business professionals in a variety of industries.

Highlights of the most recent episodes of the Ignite Your Business® Podcast include:

Episode 108: In today’s technology-driven era, digital marketing has established itself as a powerful tool for business owners. However, it’s important to remember that traditional marketing is still as effective as ever. In this episode, discover the best way to blend these two marketing tactics for results that increase brand awareness and improve ROI.

Episode 107: Most business owners understand the importance of building value in their business, but what they may not know is that there are certain value drivers that can help companies address inefficiencies and problem areas– in other words, “value gaps.” In this episode, Kelly Borth, GREENCREST CEO & Chief Strategy Officer, discusses 10 market-based value drivers that fix value gaps and build business value.

Episode 106: There’s no denying that technology has had a heavy impact on the way we do business. In this episode, Angelo Mazzocco, vice president of advisory services at Avaap, gives insight into how business owners can improve cybersecurity and what having enterprise resources planning, or ERP, could mean to the success of a business.

About Dan Fronk

Dan Fronk is co-founder and CEO of Dancor Solutions, a communications strategy company specializing in improving employee experiences. With over 25 years of experience serving many companies by supporting internal and external communication, including those on the Fortune 100 list, Fronk has led Dancor Solutions through a transformation from it’s origins as a commercial printing company to the organization it is today. Fronk values participation and giving back to the community and has served as a past board member with St. Stephen’s Community House and currently serves as board emeritus of Cancer Support Community-Rays of Hope. Fronk is a graduate of Bucknell University with a bachelor’s degree in economics and received his master’s degree in business administration from Quinlan School of Business, Loyola University Chicago.

Inspired in 1990, GREENCREST — a full-service marketing, advertising, public relations, digital and social media agency — specializes in brilliantly executed communications programs that follow the GREENCREST philosophy of brand. plan. ignite your business®. GREENCREST is a Google Partner Agency and the only brand-certified agency in central Ohio. At GREENCREST, we turn market players into industry leaders®. For more information, visit