Research reveals increase in smartphone searches

  • When: November 15, 2017 at 11:30am - 1:30pm
  • Hosted By: GREENCREST and Google
  • Event Type: Member Hosted  Member  

GREENCREST hosts November Google Partners Connect to help businesses learn how to incorporate mobile strategies

COLUMBUS, Ohio — According to research from Google and The Boston Consulting Group, business-to-business search queries made on smartphones are expected to grow from 50 to 70 percent by 2020.

GREENCREST will co-host a “Google Partners Connect” event on Nov. 15 with Google to uncover how businesses can employ mobile strategies in their marketing to capture more customers using their smartphones for such searches.

The event will take place from 11:30 a.m. to 1:30 p.m. on Nov. 15 at GREENCREST, 120 Northwoods Blvd., Columbus, Ohio, 43235. The event is free, but space is limited. Lunch will be provided.

Attendees may RSVP at this link: https://partnersconnect.withgoogle.com/event/greencrest.

At the upcoming event, Google and GREENCREST, a Google Partner Agency, will share trends, research and insights that can help businesses reach customers in the right place and at the right time. About 77 percent of Americans now own a smartphone, according to Pew Research. That figure, coupled with these other statistics from Google, prove the value of having the right mobile strategy in place:

  • Mobile searches have grown by 80 percent in the past two years.
  • About 40 percent of online transactions are done on mobile devices.
  • Mobile searches for “where to buy” grew more than 85 percent in the past two years.

As a certified Google Partner Agency, GREENCREST has demonstrated AdWords skills and expertise and has helped clients grow their customer base and revenue.


About GREENCREST

Inspired in 1990, GREENCREST is the only brand certified agency in central Ohio, and one of only 35 in North America. GREENCREST is a Google Partner Agency with professionals certified in numerous Google functions. As a full-service marketing, advertising, public relations, digital and social media agency, GREENCREST specializes in brilliantly executed communications programs that follow the GREENCREST philosophy: Brand. Plan. Ignite your Business.™

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