CORE Employer Services Rebrands as CORE Workforce Solutions, Reflecting Expanded Vision for Modern Workforce Experience and Support | CORE Workforce Solutions

COLUMBUS, Ohio, August 12, 2026 — CORE Employer Services today announced a rebrand to CORE Workforce Solutions, a new name that better reflects the company’s expanded role as a strategic workforce partner for organizations seeking modern payroll, HR, benefits, compliance, and HRIS support. The rebrand aligns the company’s identity with its long-term growth strategy, high-touch ASO, and payroll delivery model powered by UKG Ready, and its commitment to helping clients address the modern full workforce experience—not only traditional employer administration.

The new name represents more than a visual identity change. CORE Workforce Solutions demonstrates the company’s evolution into a workforce solutions partner that helps clients connect people, process, payroll, compliance, benefits, and technology into a more scalable operating model.

While the brand has evolved, the company’s ownership, leadership, service commitments, client teams, and day-to-day support remain unchanged. The rebrand is intended to reflect where the company is headed while preserving the client relationships, responsiveness, and service continuity that have defined the organization’s approach.

“This rebrand is a clearer expression of who we are today and where we are going,” said Natalie Donovan, COO of CORE. “CORE Workforce Solutions better reflects the way we support clients—as a workforce partner helping organizations modernize payroll, HR, benefits, compliance, and workforce technology. As we continue serving clients nationwide, the new name reinforces our commitment to scalable solutions, trusted service, and a more connected workforce experience.”

As part of the company’s continued maturation, CORE Workforce Solutions, LLC completed a SOC 2 Type II report (Security). “Trust is earned through consistent execution, clear controls, and disciplined operations,” said Brian Donovan, CEO. “As our business has grown, we have continued to invest in the processes, accountability, and operational structure required to support clients with confidence. Our SOC 2 Type II report (Security) reinforces the seriousness with which we approach security, reliability, and client trust as CORE Workforce Solutions moves into its next stage of growth.”

CORE Workforce Solutions’ service model brings together white-glove service and enterprise workforce technology. The company provides payroll and tax administration, benefits administration, managed payroll services, open enrollment configuration, carrier connectivity, COBRA administration, ACA tracking and filing, and Broker of Record support, along with workforce data and automation capabilities such as real-time labor cost visibility and leadership dashboards.

The rebrand also supports the company’s broader vision for helping employers move beyond fragmented back-office administration. CORE Workforce Solutions’ materials position the company as an ASO/payroll solution running on UKG Ready, a unified Workforce Optimization Platform, and emphasize “White-Glove Service, Enterprise Technology, and Real Results.” The company’s public website describes CORE Workforce Solutions as an administrative services organization focused on small to mid-sized businesses, providing dedicated support, solutions to client challenges, business process enhancements, and reduced administrative costs across HR, payroll, benefits, and compliance using market leading HCM system, UKG Ready.

“CORE Workforce Solutions is the right name for the company we are building,” added Brian Donovan. “It reflects our belief that workforce technology and service should work together—helping clients simplify operations, strengthen compliance, and create better experiences for their people.”

About CORE Workforce Solutions

CORE Workforce Solutions is an administrative services organization focused on helping small to mid-sized businesses streamline HR, payroll, benefits, compliance, and workforce technology. Powered by UKG Ready, CORE Workforce Solutions combines high-touch service, dedicated account support, benefits administration, payroll and tax expertise, and HRIS support to help organizations simplify operations and support their people more effectively.

CORE Workforce Solutions
Phone: 888-511-8679
Website: https://www.corewfs.com