CONSUMER EVOLUTION

 

Presented by: Franklin County & Columbus Chamber of Commerce

Tuesday, November 16th | 8:30 AM-10:30 AM | VIRTUAL EVENT

Consumer Evolution aims to bring together decision-makers and business leaders across Central Ohio to discuss the progression of consumers. Take your business into the future, learn from disruptive newcomers and established brands in the industry, and better understand the changing landscape of logistics, marketing, and workforce.

Join us for discussions featuring companies including Donatos Pizza, TENSPACE, TENFOLD, WD Partners, and more!

LOCATION:  VIRTUAL

PRICING

Chamber member

Logistics Pass – $0
Marketing/Branding Pass – $0
Workforce Pass – $0

Is my company a member?

Non-member

Logistics Pass – $25
Marketing/Branding Pass – $25
Workforce Pass – $25

Agenda

  • 8:30 AM-9:00 AM EST | Event Kick-Off
    • Commissioner Erica Crawley
    • Keynote: Rachel Friedman, TENFOLD / TENSPACE
    • Keynote: Tom Grote, Edge Innovation Hub
  • 9:15 AM-10:30 AM EST | Mixture of Topic Break-Outs 
  • 10:30 AM-11:00 AM EST | Optional Networking Break-Out

Logistics

The evolution of the consumer experience has led to many logistics organizations dealing with peak season numbers year-round. But in what has been coined as the ‘shortage economy’ logistics leaders from every corner of the supply chain come together to answer the question – How are you coping with the challenges while the expectations from consumers continue to grow?

Marketing & Branding

Join us in conversations about marketing and branding! The various methodologies of marketing and branding have changed so much and so many times in the last few years, the idea of ‘how to’ is head-spinning. To social or not to social, do I google-ad or not, and what about physical space?  The options are unlimited now whereas, just a few years ago, it was much simpler. The goal of our summit is to discuss and learn more about what’s most effective today and what the expectations are going forward.

Workforce

Join us in conversations about workforce topics impacting retail, restaurant, service, and consumer-facing industries including the “Great Awakening” of people revaluating career pathways, caring for front-line employees, improving culture, job description, posting assistance, and more!

Welcome & Keynote Speakers

Commissioner Erica Crawley

Franklin County Board of Commissioners

Biography >

County Commissioner Erica C. Crawley is a mother, advocate and veteran. Originally from Youngstown, Commissioner Crawley’s family reflects the diversity, successes and struggles of families in Ohio. She is a first-generation college graduate, obtaining a Bachelor of Arts degree in Criminology with a focus on juvenile delinquency from Cleveland State University. She also holds a Master’s degree in Public Administration from Walden University.

Full Biography

 

Rachel Friedman

Founder + CEO
TENFOLD and TENSPACE

Biography >

Rachel is Founder + CEO of TENFOLD and TENSPACE. TENFOLD is a culture strategy and creative firm that builds brands through culture by leveraging what makes them truly unique and special. The company’s award-winning solutions bring company culture to life through omni-channel activation in the physical, digital and experiential space. TENSPACE is a dedicated space that leverages TENFOLD’s design approach to create in-real-life experiences for online brands. TENSPACE features one brand at a time in an experiential ‘show’ for 2-months. This revolving brick-and-mortar concept is a completely new shopping experience and acquisition platform that is changing the way consumers engage with DTC brands.

Full Biography

 

Tom Grote

Chief Catalyst at Edge Innovation Hub

Biography >

Thomas grew up on the Columbus Ohio’s south side, working at the original Donatos Pizza and later rising to the post of Chief Operating Officer as the business grew from seven restaurants to over 150.

He graduated with a finance degree from Miami University, and his MBA with honors from the Wharton School at the University of Pennsylvania.

He opened the groundbreaking Out On Main, a casual fine dining restaurant which celebrated the lives of gays and lesbians. Thomas became chief financial officer for Green Biologics, a UK based biotech company, and continues to consult in business development and brand strategy. Thomas is and has been a tireless advocate for LGBTQ equality.

Tom lives with his husband and two daughters in German Village, Ohio.

Thanking our partners

Presented by


Signature Partners

Media Partners

Four Pillar Partners