Fechtor Advertising premiers work this month for new client, Carson Dellosa Education, the market-leading publisher of children’s supplemental educational products headquartered in Greensboro, North Carolina
Fechtor created advertising that targets parents who want to help their children prevent “summer learning loss.” The online video, radio, and social media encourages parents to plan a summer of fun activities while also making some room for learning. “Don’t forget the learning,” suggests a voiceover while the elements of a fun summer accumulate onscreen in the video.
“Like the best projects, this was a ‘learning experience’ for us,” said Agency founder and principal, Stephen Fechtor. “In this case, we called on our collective experience as parents, as well as marketers, to create a differentiating strategy and a unique way to address the issue of summer learning loss, without losing the ‘fun of summer’ that all parents want their kids to experience.”
The Agency also oversaw development of Carson Dellosa’s media plan strategy and helped identify vehicles, partners, and tactics to maximize the publisher’s impact.
“Part of Carson Dellosa’s philosophy is that education happens everywhere, sometimes in the most unexpected ways, and life is filled with learning moments,” said Kelly Poggiali, Director – Retail Marketing. “Fechtor helped us illustrate that in simple, easy-to-recall creative executions and a comprehensive media strategy and plan.”