Fechtor Advertising picked up five ADDY Awards at the 2019 American Advertising Federation (AAF) ad club competition on March 1, 2019. Honored at the annual show held at the Columbus Museum of Art was work that Fechtor created for clients, The OSU Veterinary Medical Center and Columbus Jewish Day School.
The American Advertising Awards is one of the industry’s largest creative competitions, attracting nearly 35,000 professional and student entries each year through local club competitions, according to AAF. The competition seeks to recognize and reward the creative spirit of excellence in advertising. Considering a total of 383 entries this year, the Columbus Advertising Federation chapter describes the show as “the most prestigious marketing & creative awards event in Columbus.”
Fechtor’s print campaign for The OSU Veterinary Medical Center won one Gold and three Silver awards. Considered the future of comprehensive veterinary care, the Veterinary Medical Center educatestomorrow’s veterinarians and veterinary specialists, serves as the resource for referrals, conducts leading clinical research and publishes advancements in veterinary medicine. Fechtor found a new way to tell the center’s story via print, TV, and under the tagline they created:“Caring. Down to a science.”
The Agency’s campaign promoting Columbus Jewish Day School has received national attention, while increasing school enrollment by at least 20 percent in the first year. The campaign video, produced in partnership with Columbus’ Loose Films, won a Silver ADDY in Elements of Advertising.
Fechtor is among the 21 gold winners who will advance to the AAF district competition. “We are fortunate to have the kind of strong client relationships that lead to award-winning work,” said Stephen Fechtor, Agency Principal and Founder. “We are tremendously proud of the difference we make in our clients’ businesses and their lives.”
“Fechtor’s inclusive and collaborative strategic process resulted in a brand and creative strategy, and subsequent brand campaign, that truly captured the essence of and passion behind what we do and why we do it,” said Mary Spittler,Director, Marketing & Business Development, OSU Veterinary Medical College.
Established in 2003, Fechtor Advertising works with clients like Columbus Association for the Performing Arts (CAPA), Carson Dellosa Education, Donatos, the City of Dublin, Installed Building Products (IBP), KEMBA Financial Credit Union, The Ohio State University / Fisher College of Business, S-E-A, and the Vorys law firm.
For more information about Fechtor Advertising, please contact Stephen Fechtor, Principal, at firstname.lastname@example.org;M: (614) 804-3993 or O: (614) 222-1055.
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