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Ohio State Alum Returns to Central Ohio to Introduce Direct-to-Consumer Diamonds

COLUMBUS, Ohio – Diamonds Direct, a direct diamond importer and leading U.S. independent jewelry retailer, announced today the opening of its newest showroom location in Columbus, Ohio. The opening, which marks the fifteenth location in the United States, is being spearheaded by Diamonds Direct vice president and The Ohio State University alum, Tery Vari.

“I’m thrilled to be back in Columbus to open Diamonds Direct. It really is the first of its kind in the market, and we feel strongly that this type of store concept will be very well received by the local community,” said Tery Vari, vice president of Diamonds Direct. “This is a completely unique shopping experience, not only because of our unparalleled customer service, but also because we have eliminated the middleman and sell diamonds directly to the end customer. We can’t wait to welcome Columbus residents into our beautiful new showroom and help them create lasting and special memories with our stunning collection of diamonds, bridal and fashion jewelry.”

Headquartered in Charlotte, NC, Diamonds Direct is a leading U.S. independent jewelry retailer with a long and well- established history in diamond sales and manufacturing. In the last decade, the company has grown from one location in Charlotte to a multi-channel retailer with locations across the United States complimented by an online ecommerce storefront. These capabilities are enhanced by their unmatched collection of designer jewelry lines like Tacori, Henri Daussi, Simon G. Jewelry, Christopher Designs and Verragio.

Located at 1330 Polaris Parkway, just in front of Polaris Fashion Place, Diamonds Direct features a 4,274 square-foot showroom with top-quality jewelry and a large selection of mounted and loose diamonds, varying in size, carat weight, shape and certification. The company offers a 30-day money back guarantee, 110% lifetime upgrades, price protection, complimentary jewelry maintenance, cleanings, appraisals, financing options and more, long after the store opening.

About Diamonds Direct
Diamonds Direct is one of America’s largest and most successful jewelry companies with 15 locations in the U.S. Each location offers loose and mounted diamonds, a multitude of engagement ring mountings by America’s top designers, diamond and gemstone fashion jewelry, wedding bands, pearls and much more. The company backs its products with industry-leading guarantees and warranties, including their unprecedented 110% lifetime upgrade. Diamonds Direct is a socially responsible company that thinks globally and acts locally. The company ensures all diamonds are ethically sourced via the Kimberly Process and is responsible for hundreds of thousands of dollars raised for local philanthropies and cultural organizations that are critical to the communities Diamonds Direct calls home. For more information, visit