Member Spotlight by Urko Wood, Founder & President of Reveal
Provide us with a brief summary of your business’ services.
We help clients innovate, differentiate and growth using the “jobs-to-be-done” innovation approach. Typically, clients hire us to reveal the best opportunities for innovation and growth in any given market, we guaranteed that, so that clients then know where to focus and what to do to apply their expertise to the issues their customers care about most. This dramatically increases innovation success rates from an average of 41% to 86%.
Tell us about your company’s mission and values.
Our mission is to help clients create exceptional value for their customers, double innovation success rates, and drive revenue growth.
We adhere to the Golden Rule and strive to be authentic, bold, practical, and deliver results that have impact. We value candid, high trust, peer level relationships with our clients.
How do you stay engaged with trends that you see in your industry?
It’s definitely a challenge in this digital world. I get news feeds for things that are of interest to me, I use Google alerts, and I read quite a bit including the Wall Street Journal every day. When I get to it, the Harvard Business Review, too.
I also really value having a network of friends and colleagues who work in an area that is close enough to what I do to understand how some of the trends in their industry might impact us or my clients.
Also, I attend various association meetings around town and enjoy attending TIGER Talks at Innovate New Albany. Since that’s a community of entrepreneurs, they tend to have speakers talking about cutting edge stuff.
Lastly, I go to conferences now and then to get a better understanding about some development or trend, to discern fact from fiction. For example, I went to the annual Lean Startup Conference in San Francisco recently to get a better sense of how companies and entrepreneurs are adopting that innovation process. It helped me understand how what I do complements and enhances other approaches like that and Design Thinking.
What makes Columbus such a great place to do business?
Having grown up in Philadelphia, I find the openness and inclusion here to be terrific. If you have something to offer others, you’re in. People here have a strong sense of their shared identify as Columbusites and are working together to make Columbus great. I think that’s one reason we won the SMART City competition.
What pieces of advice have you found to be the most helpful since starting your career?
Someone once told me to choose my work and career based on how I could learn, grow and contribute. I thought that was good advice. When I pay attention to that, I have always found my work to be fulfilling.
Where is your favorite place to have a meeting outside the office?
North Star Café in Easton or a Panera.