Webinars On Demand
Learn How to Help Your Business Thrive
The Columbus Chamber's webinars provide consistent, easy access to educational opportunities for members—by members.
View our event calendar for upcoming webinars. You can also view our past webinars on-demand below.
The 2013 SmartEdge Webinar Series is presented by SoMoLend with our signature partners Anthem, CareWorks and CareWorks Consultants, Inc.
Webinar Library
Is Your Business Ready for a Mobile World?
Presenter: Chris Shirer, CEO and President of Madison & Fifth, a digital marketing agency with 65 clients and over 175 websites in the restaurant, retail, professional service and commercial real estate space.
Mobile is powerful, and it is everywhere. Smartphones are the place where up to 55 percent of all emails are read today. Is your website designed to be viewable on any screen and function on all devices? Find out about where mobile is today and walk through a checklist of options and opportunities that can help you decide how you can use this channel for optimal returns.
Social Lending - Funding your loan through your customer network
Presenter: Candace Klein, Founder and CEO, SoMoLend. SoMoLend is a partner of the Columbus Chamber
Most small businesses don't realize the best source for funding is through the people that matter most - their customers. A crowdfunding platform, which pairs social networks and fundraising tactics, can build customer loyalty and community economic development in the process.
Intellectual Property Strategies for Small Businesses
Presenter: Vance VanDrake, Patent Attorney at Ulmer & Berne, LLP and President of the Greater Cincinnati Venture Association
All businesses have intellectual property, some just choose not to protect it. The ability to identify and distinguish between patents, trademarks, trade secrets and copyright is often overlooked, yet adds important precaution in protecting your business. Tune in for a webinar to understand how to “issue spot” intellectual property that already likely exists within their business and how to effectively (and cost-effectively) protect this property.
Funding Opportunities for Small Businesses
Presenters: Steve Firehouse, ECDI, Michael Bowers, SBDC, Candace Klein, SoMoLend, Tara L. Campbell, Ohio Finance Fund
One of the most prominent issues facing small businesses today is financing and available resources. Small businesses are continually challenged with finding the right resources to help them grow their businesses from an operational and lending perspective.
This webinar features a panel of experts that speaks on the resources they can provide to address these challenges and how small- to medium-sized businesses can connect to available funding in the Columbus Region.
Municipal Tax Reform Will Help Your Business
Presenter: Thomas Zaino, Zaino Hall & Farrin, LLC
This free webinar discusses key points of the municipal tax uniformity reform and House Bill 5. House Bill 5 establishes a uniform municipal income tax system with one set of rules and regulations. This would apply to all Ohio cities imposing business and individual income taxes and would translate to a simpler, predictable and more uniform municipal tax system.
Healthcare Reform
Presenter: John McCarthy, Ohio Medicaid Office
Heart about the expansion of Medicaid and key details to understanding the intricacies and impact healthcare has on the growth of our state’s businesses and economy as a whole.
Build Resilience - Thriving in Changing Times
Presenter: Maureen Matcalf, Metcalf & Associates, Inc.
Maureen Metcalf’s compelling message includes exploring the benefits of resilience and its four key components. Maureen has an extensive background in leadership innovation and organizational transformation. For the past several years, Maureen has spoken at many leadership forums and events on various leadership and organizational topics.
View this webinar here.
HIRE4IMPACT - The Process Of Successful Hiring
Presenters: Adam McCampbell and Alec Broadfoot, VisionSpark
In this webinar, you will learn how to increase employee productivity, create a culture of loyalty, build candidate profiles that attract the best applicants and how to stop hiring the wrong people. VisionSpark partners with companies to improve their talent selection and development process. They do this through assessing the current team and determine the engagement levels of the employees.
View this webinar here.
Finding the Best Workers' Compensation Savings Plan for Your Business
Presenter: Jason Bainum, CareWorks Consultants
Workers’ compensation costs are among the largest costs of running a business. In recent years, the number and complexity of cost-saving programs have increased. This makes it harder for employers to understand which program is the best fit for them. CareWorks Consultants, the Chamber’s workers’ compensation partner, will provide an overview of the various workers’ compensation savings programs, including available discounts, eligibility requirements and “stacking” opportunities.
View the webinar here.
Online Reputation Management: : Make this Digital Resolution Count
Presenters: Patrick Dichter and Cassi Testa, RevLocal
Review sites can increase your online visibility and send prospects and customers to your business, but feedback from customers is not always positive, which can have a negative impact. In this webinar, learn tips and tricks to manage your online presence and reputation. With a sound strategy, you can increase visits to your site and your business locations.
View the webinar here.
Leadership Lessons to Drive Change
Presenter: Tom Feeney, CEO, Safelite
Safelite CEO Tom Feeney shares the lessons he has learned while embarking on the company’s transformation toward becoming the natural choice for auto glass.
View the webinar here.
The Social Media Hot List
Presenter: Kelly Kinzer Malone, Account Supervisor, Fahlgren Mortine
Pinterest, Instagram and Google+ are bright, shiny social media darlings, but are they for you and your business? Find out what’s trending in social media, how other businesses are using these tools and if you should be jumping on or cautiously watching.
View the webinar here.
How Small Businesses Can Collaborate for Success
Presenter: Derek Grosso, Chairman & CEO of The Grosso Group and President of the Columbus Young Professionals Club
You've written your business plan, surveyed your audience and performed your SWOT analysis. You know what your small business needs to survive and thrive. So how can you afford NOT to look at collaborative strategies for success?
View the webinar here.
Understanding Electricity Deregulation and How It Can Impact Your Business' Bottom Line
Presenter: Adon Navarette, Affinity Sales Manager, AEP Energy
In this challenging economic environment, all businesses are seeking ways to save money and conserve their financial assets. AEP Energy, the Chamber’s new electric generation savings partner, provides an overview of Ohio’s deregulated electricity market and how your business can save money.
View the webinar here.
Analyzing Your Web Presence to Boost Your Business
Presenter: David Smith, Senior Interactive Strategist, SBC Advertising
Spending time with your Web analytics is critical to uncovering data points and trends that will inform actionable insights for your business. In this webinar we’ll talk traffic, time spent, event tracking and generating and sharing reporting within your organization, both conceptually and in practice.
View the webinar here.
How to Think Like a Reporter and Get Media Buzz for your Business
Presenters:
Lisa Arledge Powell, President and Co-founder of MediaSource
Brian Lindamood, Director of Dispatch Magazines
Mark Williams, Business reporter for The Columbus Dispatch
Media coverage can get people talking about your business, drive traffic and boost sales. Reporters are flooded with pitches and story ideas, though, so how can you get noticed? Lisa Arledge Powell of MediaSource and Brian Lindamood and Mark Williams of the Dispatch Media Group give their tips and tricks to help you gain valuable media coverage for your business.
View the webinar here.
Full Circle Interactive Marketing - Website, Social, Search, Email and Ads
Presenter:
Chris Shirer, CEO and President of Madison & Fifth
Take a round-trip journey of the current tools used in digital marketing to drive brand awareness, lead generation, sales and connections with current and potential customers. This presentation explores digital tools and tactics to help decision-makers understand which of these will best support their marketing and advertising strategies.
View the webinar here.
Let Your Culture Inspire Your Brand
Presenters:
Sandy Fekete, President of Marketing Works and author of Companies Are People, Too
Jim Smith, CEO/President of Elford
The stories of the success and sustainability of Zappos and Southwest airlines support that company culture is a determining factor in the authenticity of your brand. In this webinar, we will help you explore your company’s culture and its impact on your brand.
View the webinar here.
The Human Age-Attracting and Retaining Talent for Small Business
Presenter:
Ken Lazar, ManpowerGroup
In today’s economy, the job market is more competitive than ever. Employers are struggling between available talent and the talent they need. They can no longer afford idle hands or mis-hires. An employer's means of attracting and retaining good talent will be its key competitive differentiator in the future.
View the webinar here.
General Financing Options for Small and Emerging Businesses
Presenters:
Thomas Washbush and Ted Motheral, Benesch, Friedlander, Coplan & Aronoff, LLP
In this webinar, you will learn the importance of developing a solid business plan with tips on how to create that plan and how to leverage it. Available financing options for small businesses and how those options can be used to raise capital will be reviewed.
View the webinar here.
Is it Time to Transform Your Marketing Plan?
Eight Critical Tweaks to Help Change the Way You See Your Plan to Help Change the Results You Get
Presenter:
Christine Adams, Bascom & Adams Business Solutions, LLC
In this age of “getting it right,” both small and large organizations can spend hours in time, money and human capital creating and re-creating its marketing strategy. The Marketing Action Plan (MAP) is a company’s roadmap to success.
View the webinar here.
Leading: Be Your B.E.S.T.
Presenter:
Dr. Patricia Larkins Hicks, The Outcomes Management Group, Ltd.
Dr. Hicks’ compelling message includes the premise that as a leader only your B.E.S.T. is good enough. In this webinar, you will learn practical tips to help you continuously grow as a leader.
View the webinar here.
Achieving Success with an Advisory Board
Presenters:
Mary McCarthy and Caroline Worley, Your Management Team, Inc.
This webinar will show you how to make use of the knowledge and expertise of those within your company and why doing so will spell success.
View the webinar here.