Webinar: How to Think Like a Reporter and Get Media Buzz for your Business
August 14, 2012, 10:00am - 11:00amMedia coverage can get people talking about your business, drive traffic and boost sales. Reporters are flooded with pitches and story ideas, though, so how can you get noticed? Join Lisa Arledge Powell of MediaSource and Brian Lindamood and Jon Schwantes of the Dispatch Media Group to learn tips and tricks to gain valuable media coverage for your business.
- Understand what topics and story angles get a reporter’s attention
- Learn what to say (and what not to say) when reaching out to reporters
- Learn general media pitching best practices from Lisa, and get information on pitching the Dispatch publications specifically from Brian and Jean
About the Presenters
Lisa Arledge Powell is the president and cofounder of MediaSource, a Columbus-based digital PR firm which specializes in creating and delivering multimedia content that achieves results. Lisa is a former TV journalist who has been featured on PBS, CNN, Entertainment Tonight and a long list of other national shows and networks.
As director of Dispatch Magazines, Brian Lindamood manages editorial operations for Columbus Alive, Columbus Parent, Capital Style, Columbus CEO and Columbus Monthly. He also gets out of the office from time to time to write about food, drink and the local restaurant scene for Crave magazine.
About Our Webinars
The Columbus Chamber is proud to host the Smart Edge Professional Development Webinar Series in 2012. Our monthly webinars provide consistent, easy access educational opportunities for members—by members.
Looking for more educational opportunities? View our library of webinars on demand to learn about other business-critical topics such as leadership, access to capital, and marketing.
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